Tag: competitors

How to Conduct Effective Market Research | Business.com

~ knjohn ~ Leave a comment

Market research provides businesses with valuable insights into their competitors, customers and industry trends. Do it well and you can spot new opportunities before your competitors. You’ll also be better able to anticipate future trends and improve profitability. However, knowing how to get started can be challenging. We’ll outline essential steps for creating your market research plan and share five simple strategies to ensure timely, actionable and effective market research.

How to conduct effective market research

If your business is new to market research, Tyler York, CEO of AdLeg, recommends taking the following steps to get started:

  1. Set clear​​ market research goals: Before starting, establish what you want to achieve with your market research efforts. Are you trying to understand your target audience and its needs better, identify competitors, or test a new product or service idea? Clear goals will guide your process and ensure you collect relevant data.

Read More

5 Ways to Monitor Competitor Website Traffic | Small Biz Trends

~ knjohn ~ Leave a comment

The entire goal of SEO (search engine optimization) is to get ahead of your competitors, by whatever Google-friendly means necessary. And just like in warfare, if you want to know how to get ahead of your adversary, you need to know their strategies.

Luckily, Google and other search engines make it pretty easy for you to monitor competitor website traffic strategies by using a number of useful tools.

Identify Competitors

To begin, know your enemy. You can’t expect to get ahead of your competitors if you don’t know exactly who they are, what their mission is, and how they plan to execute it. Your biggest competitors may not be who you think they are. Search engines no longer base comparable companies on size. Just because a company is small, doesn’t mean that they won’t be dangerous to your business.

Take the time to jot down a list of your biggest challengers by searching your own top keywords in search engines. The first 10-20 most common competitors on the list are most likely your biggest threat, and those are the companies you’ll want to closely analyze in order to learn what they’re doing right for such high rankings.

Read More.