Content marketing is enjoying a nice stay of popularity as one of the most useful online marketing strategies of the modern era. It’s been adopted by small and large businesses of all kinds of industries, and marketers continue to scale up — in fact, 70 percent of B2B marketers are producing more content than they were a year ago.
By this point, most people have heard of content marketing, even if they don’t understand it, and as you might imagine, the misconceptions surrounding the strategy are rampant.
CMOs and other marketing experts immersed in the world of content marketing are tired of hearing these widespread misconceptions — and it’s worth your while to know why they aren’t true:
Dispatches From The Front 