At the start of the year, retailer John Lewis announced some impressive year on year sales figures, along with the revelation that more than three quarters of its site traffic on Christmas Day came from mobile devices.
Its profits continue to look very healthy, and mobile is an ever growing proportion of its sales. So what is it that John Lewis is getting right with its mobile strategy? And what lessons can we learn in order to apply to our own?
These are some of the elements that John Lewis delivered on…
Dispatches From The Front 