There are a lot of unpopular opinions out there. Some are polarizing (I will go to my grave defending the honor of pineapple on pizza), while some takes aren’t actually that controversial.
But every so often there is one opinion so devious, so purely evil, that it rises above the rest. I’m talking, of course, about eating cereal with water.
Redditor shared their beliefs on how this breakfast food should be eaten with a post that has since become the top of all time on the subreddit r/unpopularopinion.
Millennials are GRRREAT!
That, anyway, is what Kellogg Co. is banking on to help revive soggy cereal demand. Tony the Tiger and its other ageless characters have been losing the breakfast battle for years, so Kellogg is repositioning some of its brands as a snack for the nation’s largest demographic: people born from the early 1980s to about 2000.
While total U.S. cereal sales have fallen 8.8 percent since 2012, the share eaten in the afternoon and evening has risen steadily in recent years, hitting about 35 percent in 2015, according to the Battle Creek, Michigan-based company. That’s partly because millennials have embraced Froot Loops and Smorz as indulgent snacks, says Craig Bahner, president of Kellogg’s U.S. Morning Foods division. To ride the trend, Kellogg is repackaging products including Frosted Flakes and Special K in grab-and-go containers and emphasizing the nostalgic pull of cereal as a late-night treat.