One of the first people we met when we began marketing in Orange County was Bill Ellermeyer. I met him at a mixer where I noticed the ever changing number and types of people speaking with him. Some younger, some older, people in hip hop regalia and guys in suits we’re engaged with him in conversation.
When I finally spoke with him I noticed two things. First, I felt like I’d known the man for more than a few moments, and second, he was an incredible listener. How this listening manifested itself was he asked questions that got at what I was thinking, not just saying. Within a ten minute conversation, he had a good grasp of my business and gave me a road map of whom to speak with and where potential partners and clients might be found. All of this information was delivered with wit and enough political savvy that the relationships of the people we discussed became apparent. It was a seminar. Then, as quick as it started it was over, both of us shaking hands and continuing to work the room.
This is what Bill Ellermeyer does. He sees patterns. He makes connections. He then takes that vision and applies it to his clients who are primarily executives exiting the corporate world in search of the next illusive job or in some cases coming to grips with the idea that the next position won’t be there for them at all.
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