One of the biggest factors impacting the success of your marketing is how well your audience relates to your content. If your audience feels that you understand their needs and can help them, they will be more likely to respond to your calls to action. If your content isn’t relevant, they will tune your messages out.
But how exactly do you get to know your target audience? Understanding their pains, needs and wants can be challenging … especially if you spend all day running from meeting to meeting and crisis to crisis.
Here are 15 ways to get to know your audience: