Who is crazy enough to start yet another pizza chain? Especially after ambitious chefs have piled on every conceivable topping (peanut butter and jelly, kangaroo meat), injected cheese into every last nook and cranny of dough and committed unholy cross-branding (Pizza Hut’s Doritos crust)? Samit Varma, 38, and Ron Biskin, 62–that’s who.

The odd-couple cofounders and co-CEOs of Pizza Studio of Calabasas, Calif. have brought together Varma’s experience in the military and startup world and Biskin’s long history in fast-casual restaurants to create something fresh. They’re adapting the quick and made-to-order model, championed by Chipotle and Subway , to pizza. “It’s all about execution,” Varma says.

Read More.