Tag: business owners

The Importance of Social Media for Small Business | Business

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Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.

According to Statista, there are more than 5 billion active social media users worldwide in 2024 and that number is expected to increase to nearly 6 billion by 2027. Here are some reasons why a social media presence is essential for small businesses.

Why your business needs a social media presence

There are many reasons that your business should have a presence on social media other than that everyone is doing it (although that is also a valid reason). These compelling benefits will convince you to set up those social media accounts and work them with regular posts and interaction with followers.

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8 Important Steps to Dissolving Your Business | AllBusiness.com

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Entrepreneurs have faced more than their fair share of challenges these past few years, and 2022 has been no exception with inflation up and consumer spending down. Sadly, some business owners have decided to close their companies due to economic difficulties. Others may want to cease operations for other reasons, like retirement. Regardless of why someone chooses to close their business, it’s important for them to realize there’s more to the process than simply stopping selling products and services. There are additional requirements to legally end a business’s existence.

What a business owner must do depends on the type of business structure (e.g., sole proprietorship, partnership, limited liability company, C Corporation), where the company is located, whether it has employees, and other factors. As you can imagine, there are both legal and financial considerations to address, so guidance from a reputable and reliable attorney, accountant, and tax advisor can help ensure all goes smoothly and no critical tasks get missed.

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What Is a Mobile CRM? | businessnewsdaily.com

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  • Mobile CRM software is designed for mobile devices and usually has corresponding desktop versions.
  • The key benefits of using a mobile CRM center on keeping your sales, marketing and customer service fully functional wherever, whenever.
  • When implementing a CRM, you should prioritize your offline needs, team, technology and growth goals.
  • This article is for business owners and sales department leaders who are interested in purchasing a mobile customer relationship management (CRM) software solution.

These days, most important business software platforms come with mobile apps, and customer relationship management software (CRM) is no exception. In fact, mobile CRMs are uniquely dynamic tools that are so powerful that you need to fully understand them to properly harness them.

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Little-Known Small Business Tax Credits and Incentives | AllBusiness.com

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In this world, nothing can be said to be certain, except death and taxes. But are you aware that the government offers a range of credits and incentives (C&I) in return for taxes that your business pays?

The breadth of C&I is vast and the financial value attached to them varies depending on the program. The benefits, however, extend far beyond mere numbers. Saving on taxes not only enhances the cash flow and profitability of businesses but also allows companies to serve as economic engines and providers of crucial employment opportunities within their communities. Unfortunately, many business owners are unaware of these opportunities and fail to harness their potential.

Let’s explore three under-the-radar strategies.

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How to Manage Millennials in the Workplace | Businessnewsdaily

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Learn how millennials have influenced the workplace, their current role in today’s workforce, and the best ways to manage them so they stay productive and engaged.

  • Millennials comprise over one-third of the workforce and play a crucial role in the U.S. economy.
  • Managing millennials in the workplace requires business owners to be transparent, flexible, and willing to embrace technology.
  • Millennials can be fickle; they’re willing to job-hop if they aren’t satisfied in their current role.
  • This article is for business owners who want to understand all aspects of hiring and managing millennial workers.

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Cold Calling Scripts and Tips | businessnewsdaily.com

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  • Cold calling is the act of contacting potential customers you haven’t connected with before.
  • Strengthening your marketing and improving your sales pitch are some benefits of cold calling.
  • There are also several downsides to cold calling, such as it being easy to ignore and potentially impacting a company’s reputation negatively.
  • This article is for business owners and salespeople who want to learn how cold calling works.

Among many methods to engage potential customers, cold calling is a popular and viable option. However, cold calling isn’t necessarily what many think of it as. The practice has evolved in the last few decades and isn’t as impersonal as it once was. Generally, instead of placing random calls, salespeople have found more success by targeting the right individuals and companies.

Much has been written about whether cold calling is effective. While the answer will likely depend on your business and the services or products you sell, many businesses believe that cold calling certainly has a place within the sales funnel.

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6 Vital Ways A Tax Attorney Can Help Business Owners | The Startup Magazine

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Filing taxes is a gigantic undertaking for business owners as figuring out the intricacies of commercial or enterprise-related tax can be difficult and fines can be huge if there is any discrepancy in the process.

Tax audits can be particularly harsh for business owners who have either forgotten or incorrectly filed their taxes even once. Working with a tax attorney can alleviate many of your troubles as they can handle responsibility for correctly calculating your taxes and obtaining the necessary paperwork.

A Comprehensive Analysis Of Applicable Taxes

Tax attorneys are incredibly specialized in tax law and the tax net prevalent in the country. Apart from federal taxes, businesses regardless of size can also be liable to pay local or state taxes. Furthermore, no business (not even a certain type of business) will have the same amount liable in tax.

The full scope of activities of a business and a multitude of other factors determine the end amount of tax that needs to be paid. Businesses that operate internationally or have an established presence in their own country supplying far and wide, will be subject to additional taxes as well compared with very small local businesses. A tax attorney can figure out the exact varieties of tax that apply to your business making the process smoother and hassle-free.

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Entrepreneurial Burnout: 6 Ways to Avoid And Overcome It | Life Hack

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Burnout became an especially painful issue during the pandemic when the majority of people worked from home, finding it difficult to draw the line between work and private life. However, entrepreneur burnout has been less discussed, despite evidence that entrepreneurs are at a higher risk of burning out.

It may seem that as the boss, you are more in control of your time and work duties. Feeling stressed? Take a day off. Don’t feel like doing something? Give the task to someone else. But in reality, the responsibility of leading a company weighs heavy on many company owners.

In addition, when you’re passionate about growing your business, it can be tricky to notice the symptoms of burnout. It may take long months or even years of putting yourself through survival mode before you notice that your body or mind has raised a white flag.

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Logo Design Tips for DIY Business Owners | The Startup Magazine

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If you`re considering designing your logo, I`m sure you know its importance as a leading visual for your brand.

That it`s often the first impression, people have of your business.

And the colors, fonts, and shapes you choose play a big part in determining how consumers feel about you.

You probably also know about versatility and why and how a logo works on numerous platforms and marketing materials.

And you definitely understand that if you get it wrong, it could turn people away and not towards your business.

You do, right?

Oh, the pressure!

Fortunately, logo design isn’t rocket science.

And with enough research and planning, you can design a logo that accurately conveys the essence of your brand, connects with your target audience, and works pretty much everywhere

But to make that happen, you need professional logo design tips for DIY business owners.

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Six Ways To Go The Extra Mile For Your Customers | Forbes

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Average brands deliver exactly what is asked of them. Exceptional brands deliver more. Finding novel and surprising ways to go the extra mile turns sceptics into fanatics and passive bystanders into loyal customers who tell their friends.

Without their clients, businesses wouldn’t exist. Safeguarding your future means putting energy into the extra mile until it’s second nature. Here are six ways to go the extra mile for your customers, with examples from business owners who put their customers first.

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