So you want to run an online store. Congratulations — and best of luck to you.
One of the more important things you need to do is figure out how you want your shoppers to pay for the products they buy on your site. In short, you need to find a payment processor, the company responsible for moving the money from your customer’s bank account or credit card to your business account.
Many companies are out there vying for your business.
Choosing the best payment processor for your business is an important choice. Many sellers gravitate toward the lowest bidder. Keep overhead low and the profits will roll right in, right?
Not necessarily.
When it comes to choosing a payment processor, focusing on the lowest bidder can be a big mistake — but only one of several mistakes. When choosing a payment processor, there are seven mistakes you should do your best to avoid:
Dispatches From The Front 