Viacom has named Brian Robbins as head of Nickelodeon, the once-pioneering kids-TV cable network which has been struggling in the ratings lately as it’s faced challenges from both Netflix and YouTube and their seemingly endless supply of children’s programming. Robbins will be moving over from Paramount Players, a division of Paramount Pictures that specializes in creating content related to Viacom’s major brands, including Nickelodeon, BET, and MTV.
The move, first reported by the Wall Street Journal, shows how Viacom sees Nickelodeon’s future in increasingly digital terms.
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