Your packaging is arguably the most important part of the product. The packaging is the key to selling the product in the final stage of the sales funnel, and it protects the product on the shelf and in the customer’s home. It can also easily cause the product to be lost in the crowd, or you to lose the sale if you haven’t kept up with the times. This is why you should always consider whether your packaging is up to par, and whether it could use a redesign. Here are three signs that it is time for you to change your brand packaging.

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