For decades, search engines have acted as the gateway to brand discovery. Customers typed in a query, skimmed results, and decided which link to click. That model is shifting. Generative AI platforms now provide AI overviews, which are summarised responses that present curated information directly to users. For businesses, this is more than a technical change in search; AI overview branding is a profound shift in how brand identity is formed and communicated.
Being featured in an AI overview is no longer optional; it’s a cornerstone of digital visibility. Below are thirteen reasons why these overviews play such a pivotal role in shaping and safeguarding your brand identity.
Dispatches From The Front 