Tag: brand awareness

The Importance of Social Media for Small Business | Business

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Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.

According to Statista, there are more than 5 billion active social media users worldwide in 2024 and that number is expected to increase to nearly 6 billion by 2027. Here are some reasons why a social media presence is essential for small businesses.

Why your business needs a social media presence

There are many reasons that your business should have a presence on social media other than that everyone is doing it (although that is also a valid reason). These compelling benefits will convince you to set up those social media accounts and work them with regular posts and interaction with followers.

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12 Clever Ways to Maintain Brand Awareness | AllBusiness.com

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Becoming a consistent and quality resource for reporters, engaging in social causes, and creating and using a consistent hashtag are only a few of the ways these marketing leaders and business leaders keep their brands top of mind year-round. Read on for their best PR tips.

PR tips to maintain brand awareness

1. Never stop pitching

“It’s crucial to constantly pitch new content ideas to your press and media contacts. If you only submit the same ideas, they will become stale; consistent outreach to journalists and sending new data or thought leadership will improve the likelihood that your brand is represented.”

—Logan Mallory, Motivosity

2. Require marketing staff to come up with ideas for digital marketing campaigns

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Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness | Adweek

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Around-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It claimed that, on average, completion rates for pre-roll ads on smartphones was 77 percent, rising slightly to 79 percent on tablet.

By themselves these stats seem pretty unremarkable—depending on the creative, 70 percent to 80 percent completion rate is a fairly standard result for a non-skippable pre-roll campaign. But there’s the catch: unremarkable for a non-skippable campaign.

The vast majority of brands and advertisers understand the difference between a non-skippable pre-roll, which obliges a user to watch an ad before viewing video content, or a skippable format, which allows the user to decide whether or not to watch the ad. What is perhaps less well understood is the difference in performance across KPIs that these two buying options will deliver. A non-skippable pre-roll can achieve the highs of 80 percent completion pretty easily (after all, how many people abandon watching a video because of a 15-second ad?) whereas a very successful skippable pre-roll would be looking at a 40 percent completion rate.

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Thinking About Buying a Franchise? Know the Limits! | All Business

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Starting your own business is both an exciting and terrifying prospect. Many people choose to take a more financially secure path by purchasing a franchise. Purchasing a franchise buys instant brand awareness and a ready-made system of operations that offers real benefits to first time business owners.

But like any business decision, it is important to think about potential problems when you consider buying a franchise. Here are some of the limits of franchising that any potential business owner should consider:

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