In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make it happen.
In 1999, Maria Hatzistefanis didn’t know anything about starting a business — and she definitely didn’t know anything about creating beauty products. What she did know, however, was that she had a very good idea: skincare products that addressed specific consumer concerns, from dark circles to large pores. So she spent more than a year researching and acquainting herself with the space before bootstrapping and launching Rodial. Over the past two decades, the London-based company has grown into a $90 million operation, with products sold across 35 countries. Here, the CEO and host of podcast Overnight Success talk us through the guidelines she used to get her start.
Dispatches From The Front 