Why You Should Be Fearlessly Authentic | Entrepreneur

Typically, entertainers travel by limo to the red carpet at awards shows. Granger Smith is not normal. He insisted on traveling to the recent Country Music Awards red carpet in a Chevy Silverado. It’s authentically who he is: Smith has always owned a Silverado and it’s what his “customers” expect from him.

It reminded me of a similar incident 20 years earlier at the ACM awards. Alan Jackson walked the red carpet in jeans and a T-shirt. The show producers told Jackson to “play along” with a pre-recorded track. Jackson disagreed, so he had his drummer play along without drumsticks as a weird way of clueing in his audience. He walked away with the male vocalist of the year award and I would argue his authenticity is precisely why fans love him.

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