In 2019, socially conscious businesses and earned media will thrive thanks to the growing power of millennial and Generation X buyers.
Consumers are increasingly immune to traditional advertising and have become adept at tuning it out. The public’s fatigue with paid and owned advertising has created an opportunity for other types of marketing and public relations to flourish. Of these, earned media is poised to have the greatest impact in 2019, particularly with Generation X and the millennial audiences who crave authenticity and contribution to the greater good from businesses they frequent.
It takes a lot of characteristics to run a business. Ambition, intelligence and tenacity are just a few. It also takes love. It takes love for your vision, your work and yourself. Love is the thing that burns inside you when people tell you that you should give up on your idea. It’s the reason you get out of bed in the morning, ready to kick butt at your own business. Love is also the grace you grant yourself when you make a big mistake.
Love can take many forms, like showing vulnerability by putting yourself out there, trusting in a process to allow something to unfold and being authentic with the people you encounter everyday. It can seem uncomfortable to talk about these things in a business article, but the truth is — that’s where all the magic happens.