Tag Archives: Audi

Study: Men who own luxury cars are often jerks | Fast Company

Yes, the drivers of those luxury cars that cut you off really do suck. A new study in the Journal of International Psychology finds that many owners of high-status luxury cars are actually assholes. “The answers were unambiguous: self-centered men who are argumentative, stubborn, disagreeable and unempathetic are much more likely to own a high-status car such as an Audi, BMW or Mercedes,” say the researchers in a press release.

The study surveyed 1,892 Finnish car owners and also analyzed their personality types, an idea inspired by lead researcher Jan-Erik Lönnqvist’s observation that the drivers “most likely to run a red light, not give way to pedestrians and generally drive recklessly and too fast were often the ones driving fast German cars” such as BMWs, Mercedes, and Audis. He knew that previous studies found luxury car drivers more likely to ignore traffic rules and drive “unethically,” but it was unclear why: Was wealth corrupting their behavior?

Read More

Audi and Airbnb Offer Up a Crazy House in Death Valley, and a Great Ad to Go With It | Adweek

If you fancy hanging out in the sizzling-hot middle of nowhere, with an endless expanse of sand all around and the occasional scorpion scuttling by for distraction, Audi’s got the promotion for you.

As part of its Emmy Awards sponsorship, the auto brand and Airbnb will offer fans the chance to book three-day getaways at the luxury Rondolino Residence in Death Valley, Nevada. The place is so isolated, it has no actual address—just coordinates on a map.

Guests get to drive a 2017 Audi R8 during their stay, which also includes chauffeur service from the airport, meals prepared by a personal chef and, according to press materials, “evening entertainment/activities.” (Scorpion races, perhaps?)

Read More