You have to respect Van Leeuwen’s audacity. For the artisanal ice cream chain based out of Brooklyn, the question is never whether one should push the palatable limits of a classically sweet, simple dessert with off-putting flavors and bizarre mix-ins. The question is whether you can.
Fortunately (or unfortunately, depending on who you talk to), the answer to this question is usually a hard yes. Left-field flavors that have graced Van Leeuwen’s freezer shelves in the past include mustard, onion, and Kraft Macaroni & Cheese. Whether they’re gunning for actual tastiness or viral bait is something you could argue either way. Nevertheless, Van Leeuwen persists.
Dispatches From The Front 