This month, hundreds of new domain names went on sale for the first time—and quite a few famous people and businesses are going out of their way to make sure those websites won’t tarnish their brands. For example, when .nyc debuted last year, lawyers for former Mayor Michael Bloomberg bought everything from BloombergBlows.nyc to MikeIsTooShort.nyc.
The Internet Corporation for Assigned Names and Numbers “released” these new domains after hundreds of parties argued the online community needed more options and submitted their own requests over a period of several years.
In addition to jokes like .sucks and .ninja and practical entries like .technology, one new domain seems designed for the advertising industry: .agency. But should advertising shops invest in the new domain?