Tag: ABC

How Jersey Mike’s Subs Grew In 2020: It Began Acting Like a Tech Company

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When the lockdowns hit in March, business at Jersey Mike’s dropped 45 percent in a week. And with fall sports on hiatus, CEO and founder Peter Cancro lost the ability to reach his football-loving customers with game-day commercials. So he went on the offensive: He shifted his marketing dollars to Fox News, NBC, CNN, and ABC.

“Everyone was watching the news, so they saw we were still open,” says Cancro, who used the marketing blitz to reaffirm his small-business roots. One commercial, for instance, opens on a photo of Cancro posing with his high school football coach, Rod Smith — the banker who famously went on to lend him $125,000 to buy his original sub shop in 1975.

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ABC and Amazon will produce podcasts Start Up and Lore into TV shows | Adweek

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In a sentence that only makes sense in 2016, your favorite podcasts are becoming TV shows.

As announced earlier this year, Start Up, a podcast that follows the creation of Gimlet Media, a podcast producing company, will air on ABC. While Lore, a podcast that details “real-life scary stories,” is coming to Amazon. For the podcasts, it’s been a rapid transition from iTunes to the small screen.

“Did I think we’d be in the TV business before our two-year mark? I never expected that,” said Matt Lieber, president and co-founder of Gimlet Media, and whom the podcast is partly focused on. “But what motivates Gimlet is telling stories that help our audience better understand each other and the world,” said Lieber.

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