Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, multidimensional human beings they are.
That’s the key takeaway from Saatchi & Saatchi’s global study on “Moms and Marketing: IRL (In Real Life),” which queried nearly 8,000 mothers with children ranging from newborns to 17-year-olds in China, Germany, Italy, India, Mexico, the U.K. and the U.S. (including U.S. Hispanics).
Dispatches From The Front 