WHO’S THE FAIREST OF THEM ALL? YPULSE’S YOUTH BRAND TRACKER RESULTS REVEAL THE FAVORITE BEAUTY BRANDS OF GEN Z AND MILLENNIAL FEMALES…
To be at the top of the beauty market, capturing young consumers is essential—because Millennials and Gen Z consumers are actually buying makeup more than Boomers. The makeup industry has seen a surge in recent years as chasing the latest makeup trends and shopping for products supported by fan-favorite influencers have gained traction with young consumers. The Financial Post reports that Ulta Beauty has seen sales surge from $3.9 billion two years ago to $5.9 billion in 2017, while Sephora revenues “have doubled since 2011.”
Dispatches From The Front 