The Importance of Social Media for Small Business | Business

~ knjohn ~ Leave a comment

Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.

According to Statista, there are more than 5 billion active social media users worldwide in 2024 and that number is expected to increase to nearly 6 billion by 2027. Here are some reasons why a social media presence is essential for small businesses.

Why your business needs a social media presence

There are many reasons that your business should have a presence on social media other than that everyone is doing it (although that is also a valid reason). These compelling benefits will convince you to set up those social media accounts and work them with regular posts and interaction with followers.

Read More

Samsung Galaxy Z Flip 6 vs. Z Flip 5: Do you need to upgrade? | Digital Trends

~ knjohn ~ Leave a comment

The dust has settled and the wraps have been taken off at Galaxy Unpacked. Among many other devices, the Samsung Galaxy Z Flip 6 is finally official, and we’re still reeling. Samsung’s newest flip phone has finally closed the power gap between it and Samsung’s other flagship phones and added a new camera system. While past Z Flip phones have been capable devices by most metrics, the Z Flip 6 adds true flagship power.

But the most important question you should be asking is this: What’s new and what’s changed? How different is the Samsung Galaxy Z Flip 6 from the Galaxy Z Flip 5? Should you upgrade if you have the Z Flip 5, and is the Z Flip 6 worth buying over the older model? These are important questions, and we’ve got all of the answers. Here’s how the Samsung Galaxy Z Flip 6 compares against the Z Flip 5 and what the major differences are.

Read More

AT&T paid $370K to hacker to delete stolen data, report says | Digital Trends

~ knjohn ~ Leave a comment

Following AT&T’s admission on Friday that a security breach had impacted tens of millions of its customers, a new report claims that the carrier paid around $370,000 to the hacker to delete all of the stolen data.

The payment was made in cryptocurrency in May, and as part of the deal the hacker had to provide a video that proved the data had been deleted, Wired reported on Sunday.

The news site carried out its own investigations into the payment and concluded that the transaction did indeed take place.

Read More

How to Make Your Construction Business Stand Out at Trade Shows | The Startup Magazine

~ knjohn ~ Leave a comment

A Statista study released in early 2024 revealed that event marketers in the U.S. planned to attend an average of 42.4 regional trade shows throughout the year. This highlights the ongoing importance of in-person events even in our increasingly digital world.

For construction businesses, trade shows provide a crucial platform to present their products and services, connect with industry professionals, and generate new leads.

However, the competition for attention is fierce. To help your construction business stand out, here’s a comprehensive guide, to make a lasting impact at trade shows.

Read More

How Long-Distance Transportation Businesses Can Keep Their Fleet Secure | The Startup Magazine

~ knjohn ~ Leave a comment

Implementing effective security measures is essential to protect both the trucks and their contents. Several strategies can help achieve this goal. In this article, we’ll explore various approaches long-distance transportation companies can adopt to safeguard their fleets.

Choosing Secure Locations for Parking

The long stretches of highway often leave drivers with limited options when it comes to parking. The fact that trucking is one of the most stressful jobs only worsens this issue. As per a 2023 DAT Freight & Analytics survey, 75% of truck drivers find their job to be mentally and physically taxing.

Prioritizing secure semi-truck parking facilities can help. Opt for locations with well-lit areas, fencing, security patrols, and limited access points. Consider partnering with truck stop chains that offer designated parking areas for trucking companies.

Read More

Musk defeats ex-Twitter staff seeking $500m in severance | BBC News

~ knjohn ~ Leave a comment

A US judge has dismissed a case brought by former Twitter staff, who had accused billionaire Elon Musk of unlawfully denying roughly $500m in severance payments owed to workers fired after his takeover of the company.

Judge Trina Thompson said the employees had not proven that their claims were protected by federal law.

The ruling is a win for Mr Musk, who purchased Twitter in 2022 and immediately set about making changes, including sacking thousands of staff.

The moves sparked multiple lawsuits from former staff and vendors, accusing the company of withholding payments that had been promised.

Read More

China Rocked by Cooking Oil Contamination Scandal | BBC News

~ knjohn ~ Leave a comment

The Chinese government has said it is launching an investigation into allegations that fuel tankers have been used to transport cooking oil after carrying toxic chemicals without being cleaned properly between loads.

The controversy has spread online as social media users express concerns about potential food contamination.

Tankers used for transporting fuel were found to be carrying food products, like cooking oil and syrup, and were not decontaminated correctly, according to state-run Beijing News.

Transporting cooking oil in contaminated fuel trucks was said to have been so widespread it was considered an “open secret” in the industry, according to one driver quoted by the newspaper.

Read More

Uber for Teens has reignited an old debate over fingerprinting drivers | TechCrunch

~ knjohn ~ Leave a comment

Seven years ago, Uber and Lyft blocked an effort to require ride-hailing app drivers to get fingerprinted in California. But by launching Uber for Teens earlier this year, the company inadvertently resurfaced the issue.

Now a broader debate is underway as startups, Uber, and California regulators hash out when a transportation service should be required to fingerprint its drivers.

Read More

Whataburger app becomes unlikely power outage map after Houston hurricane | TechCrunch

~ knjohn ~ Leave a comment

Fast-food chain Whataburger’s app has gone viral in the wake of Hurricane Beryl, which left around 1.8 million utility customers in Houston, Texas without power. Hundreds of thousands of those people may remain without power for days as Houston anticipates a heat wave, with temperatures climbing into the mid-90s.

Amid frustrations with the local utility company CounterPoint Energy, which doesn’t offer an app, some Houstonians got creative with their attempts to track the power outages. They turned to the Whataburger app instead.

Read More

Why I Choose to Publicly Share My Startup’s Business Data on LinkedIn — And Why You Should Do the Same. | Entrepreneur

~ knjohn ~ Leave a comment

LinkedIn is a wacky place. Next to business updates from the world’s largest companies, you’ll find posts like “Today, I proposed to my fiance. Here’s what it taught me about B2B sales.” Insightful recaps from industry conferences are juxtaposed with generic, AI-generated thought leadership boosted by engagement pods. And don’t get me started on the endless barrage of irrelevant cold pitches.

Still, if you’re an entrepreneur, LinkedIn is the place to be. Its unique business-oriented nature sets it apart from other social media platforms, offering an unparalleled opportunity to communicate with your customers, business partners and potential team members.

Read More