Reading List |The Art of the Start

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.
By Guy Kawasaki
Publish: Portfolio, a member of Penguin Group (USA) Inc.2004

What does it take to turn your idea into action? Guy Kawasaki offers the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you.

Reading List | The New Rules of Marketing and PR

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott
Published: Wiley, November 2008

Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive.

Reading List | World Wide Rave

World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
By David Meerman Scott
Published: Wiley, March 2009

A World Wide Rave is about creating a fan base. It is when people around the world are talking about you and your company and your products. It’s when global communities eagerly link to your stuff on the web. It’s when online buzz drive buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

Enough already with those darn search engines! | Jim Hague

Enough already with those darn search engines!
by Jim Hague, CEO, CrystalDI Web Design (www.crystaldiwebdesign.com)

So you’re concerned about search engine rankings?

You’ve read books, listened to so-called expert advice, and urged your Webmaster to add the correct Meta tags. You’ve established a monthly budget for a pay-per-click campaign only to realize you could have used those same dollars to pay ‘other’ bills. Some of you paid SEO companies who promised results only to fall short of the glory. End result: Your website’s search engine placement is less than satisfactory.

Enough of those ‘darn’ search engines! Obtaining high a ranking is too competitive to rely on traditional search submissions. Why? Because everyone is doing it!

Continue reading “Enough already with those darn search engines! | Jim Hague” →

SBA Sponsors Professional Grant Proposal Writing Workshop

Professional Grant Proposal Writing Workshop to be held at the Wilshire Grand Hotel Center

Downtown , L A
July 9 – 10, 2009

Stimulus funding:

What you need to know now

March 12, 2009 — Nonprofits should be ready to move quickly, now that the American Recovery and Reinvestment Act has been passed by the U.S. Congress and signed by President Obama.
In The Cohen Report (February 14 and February 15, 2009), a web publication of The Nonprofit Quarterly, Rick Cohen explores the significance of the Act for nonprofit organizations. Provisions of the Act include:

$150 million for economically distressed communities;
$225 million for Violence Against Women Prevention and Prosecution Programs;
$100 million for Community Development Financial Institutions;
$750 million for worker training and placement (of this amount, $500 million is for careers in efficient and renewable energy–green jobs)
$50 million for capacity-building grants that will go directly to nonprofit organizations.

Continue reading “SBA Sponsors Professional Grant Proposal Writing Workshop” →

SBA ARC program DOA. Is Obama for real or are the banks still running the show?

The Small Business Administration announced the ARC program for distressed small businesses. This emergency loan, up to $35,000, is intended for businesses that can’t pay their bills.

Guess what? Since the SBA only guarantees loans and the banks still have to fund them, we have yet to see a single ARC loan made. The recovery efforts, at least as far as main street is concerned, feels like a photo op.

If you’ve had success getting one of these loans, please contact pmehit@wbpllc.com. I’d love to know your secret.

A Tale of Two Depressions

The parallels between the Great Depression of the 1930s and our current Great Recession have been widely remarked upon. Paul Krugman has compared the fall in US industrial production from its mid-1929 and late-2007 peaks, showing that it has been milder this time. On this basis he refers to the current situation, with characteristic black humour, as only “half a Great Depression.” The “Four Bad Bears” graph comparing the Dow in 1929-30 and S&P 500 in 2008-9 has similarly had wide circulation (Short 2009). It shows the US stock market since late 2007 falling just about as fast as in 1929-30.

Comparing the Great Depression to now for the world, not just the US

This and most other commentary contrasting the two episodes compares America then and now. This, however, is a misleading picture. The Great Depression was a global phenomenon. Even if it originated, in some sense, in the US, it was transmitted internationally by trade flows, capital flows and commodity prices. That said, different countries were affected differently. The US is not representative of their experiences.

Our Great Recession is every bit as global, earlier hopes for decoupling in Asia and Europe notwithstanding. Increasingly there is awareness that events have taken an even uglier turn outside the US, with even larger falls in manufacturing production, exports and equity prices.

In fact, when we look globally, as in Figure 1, the decline in industrial production in the last nine months has been at least as severe as in the nine months following the 1929 peak. (All graphs in this column track behaviour after the peaks in world industrial production, which occurred in June 1929 and April 2008.) Here, then, is a first illustration of how the global picture provides a very different and, indeed, more disturbing perspective than the US case considered by Krugman, which as noted earlier shows a smaller decline in manufacturing production now than then. Read More