Social Network Marketing: What Works? | HBS Working Knowledge

This article discusses different approaches to viral marketing, from the Harvard Business School.

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign.

New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in these connected worlds. But first it’s important to understand both who influences purchase decisions in online communities and which groups of users can be influenced.

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I’m a PC, an Angry, Caustic PC. | Emails From Crazy People

An actual e-mail from Bill Gates to his crew about “Windows Usability Systematic degradation flame”. Cool. He even tells them he’s going to trash them in the Subject line.

Best Quote:

“The lack of attention to usability represented by these experiences blows my mind.” Turns out that Bill has had all of the same problems we have with Windows.

The take away is this, at a certain point, some businesses get so big, nobody can really control them and it’s up to the systems and culture that formed during its growth phase to steer it in maturity.

The same applies to governments too. We’re having quite a usability issue with ours.

It’s a great article. Read it here.