Best Practices for Text Message Marketing | Business

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Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand, text messaging can be brilliant when your favorite restaurant texts you about a last-minute table available on a packed Friday night. When done well, text message marketing can increase client loyalty and drive valuable repeat business.

Read on to find out why text message marketing works so well in the age of WhatsApp and Facebook Messenger. Then, learn how your business can use text message marketing to increase sales.

Is text message marketing effective?

There are several reasons why text message marketing is effective.

It creates a sense of urgency.

When your phone beeps or vibrates to tell you that you’ve got a text, you open it and read it right away. That’s why people open 98 percent of text messages, compared with just 20 percent of emails, according to Subtext.

People trust text messages.

We trust texts far more than email, although spam texts are increasing. Text messages have a click-through rate of 20 percent, compared with just 3 to 5 percent for email, Sinch reported.

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Changing Your Company’s Dress Code | Business

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Updating a company dress code may not be at the top of most business owners’ priority lists, but it deserves serious consideration. As the state of the workplace changes, it’s crucial to reevaluate your dress code policy to ensure you aren’t enforcing outdated rules that are no longer necessary. Recent workplace shifts, such as an increasingly younger generation of employees and a rise in remote work, make it critical for organizations to stay relevant and up-to-date with cultural and workplace norms.

Why it’s time to change your company dress code

Your people are the lifeblood of your organization, so it’s crucial to consider them when making business decisions — especially decisions that directly impact them. If you’re enforcing an old-school dress code, it may be time to revisit the policy and ensure it still matches your business’s needs and your employees’ expectations. Here are three reasons it may be time to evaluate and update your company dress code.

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Samsung details tech behind glasses-free, 3D gaming monitor | Digital Trends

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Samsung’s new Odyssey 3D monitor was a hit at CES earlier this year, showcasing a comfortable and immersive 3D gaming experience — all without the need for special glasses. But details were scarce.

Now, it’s being shown off again along with the new game announcements Gamescom to drum up more interest — and revealing some of the juicy details behind the tech.

According to the company, the Odyssey 3D monitor features a light field display (LFD) technology that is said to create lifelike 3D images from 2D content by using a lenticular lens on the front panel. Samsung says this special type of lens is what allows two different images to be projected to each eye, creating the illusion of 3D visuals.

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The 11 best TVs for 2024 | Digital Trends

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The best TVs of 2024 are made by brands that we all know and love. We’re talking titans of tech like Samsung, Sony, LG, TCL, and Hisense. Of course, no one TV set is the same as another. And with numerous sizes, picture technologies, and special features to sort through, choosing your next TV can be quite the daunting endeavor. Fortunately, we’re all about making things easier.

We here at Digital Trends know a thing or two about TVs, and we’ve leveraged all our experience and hands-on testing to create this roundup of the best TVs you can buy right now. Whether you’re a movie fanatic, PlayStation diehard, or a more casual viewer that’s looking to score a great deal, there’s a TV on this list for just about everyone!

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Benefits of Having a Quality Website for Your Small Business | The Startup Magazine

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You might hear this all the time, but if you want to be successful in business, then you need to make sure that you have a quality website. A quality website will help you to get more leads and it will also look great too. If you want to learn more about the importance of having great website quality, then the only thing you have to do is take a look below.

Customers Can Always Find You

The great thing about having a solid online website is that you will have a constant online presence. Being visible at any time of day is so important when you run a business. By having a well-designed website, you will soon find that people can access the information they want from you, whenever they need it. The constant level of availability also helps you to create more trust and loyalty, especially with those who may not be able to visit you as much as they’d like. An up-to-date website also ensures that your customers can access what they need when they need it.

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How To Stay On Top Of Business Maintenance In 2024 | The Startup Magazine

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Business maintenance is important to manage carefully because if you don’t keep up with it, it’s something that can easily fall by the wayside.

Therefore, you should be implementing routines and schedules so that those in charge, particularly your building ops team, are keeping on top of any and all business maintenance issues.

With that in mind, here are a few ways to keep on top of business maintenance in 2024.

Assess current conditions to understand problems of concern

First and foremost, there should be a regular walk-around for those in charge of business maintenance to assess and identify the current conditions of the building. Where are their primary concerns and what does this look like?

Assessing the current state of your business building is important because it’s going to help identify where the priorities need to be placed so that things get fixed and rectified sooner rather than later.

Be sure to keep those responsible on task when it comes to regular routine walkarounds in order to keep an eye on any problems that might crop up along their routes.

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7-Eleven: Canadian retail giant makes £29.2bn takeover bid | BBC News

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A Canadian convenience store giant has made a bid worth $38bn (£29.2bn) for the Japanese-owned 7-Eleven in what could be the country’s record foreign takeover.

Circle K owner Alimentation Couche-Tard (ACT) made the approach for the chain – a staple across Asia and North America – on Monday.

ACT’s footprint in the US and Canada would more than double to more than 20,000 sites if the deal goes ahead.

The news comes after the Japanese stock market was rocked by record swings earlier this month.

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Ukraine orders evacuation of city as Russia makes gains | BBC News

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Ukrainian authorities have ordered the evacuation of a key city in the Donbas region as Russian forces continue to make gains in the east of the country, despite Ukraine’s ongoing offensive into Russia’s Kursk region.

Officials said families with children living in Pokrovsk and surrounding villages would be forced to leave.

The head of the city’s military government, Serhii Dobriak, said residents had at most two weeks to flee the Russian advance.

The strategically important city is one of Ukraine’s main defensive strongholds and a key logistical hub for Kyiv’s troops on the eastern front.

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These fintech companies are hiring, despite a rough market in 2024 | TechCrunch

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The fintech segment, which saw massive growth during the pandemic and immediately after, has had a fairly rough 2024.

But while the rapid pace of funding has slowed, many fintechs are continuing to see growth and expand their teams. In an effort to better understand just how many fintechs might fit into this category, I put out a call asking for fintech companies that are hiring. After just over an hour, I had received more than a dozen responses. After just a few days, I heard from dozens more. The sheer number — and quality — of responses was surprising even to me, someone who writes about this space on a regular basis.

TechCrunch isn’t a job board, of course. This isn’t a listing of all available roles in fintech. But if you were recently laid off, are a recent graduate or are just looking for a change, this will be a good place to start. And we plan to update this page regularly over time.

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Selling a startup in an ‘acqui-hire’ is more lucrative than it seems, founders and VCs say | TechCrunch

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While the best startups are doing well, even in this tough venture capital market, others are struggling to raise new funding. If they can’t raise and haven’t become self-sustaining businesses, their best bet is to get acquired, even if it’s for a fraction of their last valuation. The alternative would be to run out of money and shut down.

Such acquisitions may feel like a huge disappointment for founders and senior employees. They were dreaming of building a massive, highly valuable company that would make them rich. Instead, their equity could be worth little to nothing, they may have to take a role at the acquiring company, and they may even have to commit to work there for a period of time to get their full payout.

But selling under such circumstances is often not as poor an outcome for founders and key staff as it initially seems.

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