e-Edge Newsletter – September 23 2014

This Week’s Headlines:

MIT and Marriott – Test A Matchmaking Table | WIRED

“Say you like to jog in the morning and you’re near Central Park, but you don’t want to run alone because you’re in a new city,” says Paul Cahill, SVP of brand management at Marriott Hotels. “How do we curate those experiences and connect people with like interests?”

Cahill’s quandary is a unique one in the hospitality industry. Other popular hotels, like the Ace, or apartments booked through Airbnb, are designed to create organic social connections—the Ace through its leather couch-filled lobbies and the Airbnb through its hosts. But 80 percent of Marriott’s guests are there for business, and don’t have the luxury of fast-friending in the lobby, or pouring over guidebooks to sleuth out the best craft beer bar in the neighborhood.

Cahill took the problem to MIT’s Mobile Experience Lab.

Read More.

To Avoid Checking Emails On Vacation: Auto-Delete Them | Fast Company

You’re on summer vacation at the beach. What are the chances that you pull out your phone to check your work email? No matter how much we might say we recognize the value of unplugging, most of us aren’t very good at actually doing it. One study found that as many as 83% of employees check email on vacation.

autodelete email

If we can’t stem our email addiction by ourselves, maybe the answer is to make it automatic. At Daimler’s headquarters in Germany, employees have the option to turn on a “Mail on Holiday” function on their email: Every time an email comes in while the employee is away, it’s automatically deleted.

Check It Out.

Move Over, Cookie. Here Comes The Ad ID | adexchanger.com

cookieSome of the largest companies on the Internet are working on ad IDs and complex identity-management solutions, both of which aim to serve as alternatives or replacements for the third-party cookie.

This is because the third-party cookie and associated ecosystem are facing major challenges. First, third-party cookies can be deleted by users, are cleared by security software programs on average every seven days and are blocked completely by many browsers and devices.

Read More.

A Google Site Meant to Protect You Is Helping Hackers Attack You | WIRED

GoogleBefore companies like Microsoft and Apple release new software, the code is reviewed and tested to ensure it works as planned and to find any bugs.

Hackers and cybercrooks do the same. The last thing you want if you’re a cyberthug is for your banking Trojan to crash a victim’s system and be exposed. More importantly, you don’t want your victim’s antivirus engine to detect the malicious tool.

So how do you maintain your stealth? You submit your code to Google’s VirusTotal site and let it do the testing for you.

It’s long been suspected that hackers and nation-state spies are using Google’s antivirus site to test their tools before unleashing them on victims. Now Brandon Dixon, an independent security researcher, has caught them in the act, tracking several high-profile hacking groups—including, surprisingly, two well-known nation-state teams—as they used VirusTotal to hone their code and develop their tradecraft.

Read More.

How to Make Small Talk Way More Fun | Inc.com

small talkWhether you’re waiting to pick up your kid after soccer, killing time until that last meeting participant shows up, or kicking off a job interview, small talk is a ubiquitous feature of modern life, but it’s not necessarily one most of us enjoy very much.

Even as you smile through another banal chat about the weather “Sure is hot!”, you’re probably silently thinking about the lameness of the exchange while frantically searching for the next bland question to fill the silence. Is this just the unalterable nature of small talk or is there a better way?

Read More.

Equipment Finance Advantage | Getting Started with Equipment Leasing and Finance | Washington DC

Get Started

Follow these 5 steps to get started using equipment leasing and finance to your strategic advantage. Consult 10 Questions to Ask for more information.

Consider how you will be using the equipment.

Determine how your company will use the equipment you plan to lease or finance, and the length of time you’ll need it. To help decide if leasing or financing is a profitable financing option for you, perform a simple cost/benefit analysis by comparing the anticipated costs to the revenue you expect to generate from using the equipment.

Find an equipment finance partner who understands your business.

It is beneficial to work with an equipment leasing and finance company that understands your particular market. The company’s understanding of market fluctuations and other factors that impact your business can greatly affect the successful outcome and desirability of your lease contract. It is also important for the company to understand your business’s tax and cash flow requirements and be able to set the residual rates the value of leased equipment at the end of the lease term. Your equipment financier can serve as a valued consultant, providing additional benefits through lifecycle asset management solutions. Find a Provider who meets your needs.

Read More.

5 Ways for Bootstrapped Startups to Get Through the First Year | Entrepreneur.com

lightbulb

In the eyes of an investor, a bootstrapped startup that has proven stable and successful within the first year is powerful. It not only raises confidence in the product and the leadership behind it, but also indicates that any invested money will likely not be thrown away.

Ultimately, when it comes to working with investors, it’s important to prove that a startup and the people behind it not only know how to spend money, but know how to bring in additional money.To successfully bootstrap a company in its first year, it’s important to consider a few things:

Read More.

The Four Stages of Financial Independence | The Simple Dollar

Financial independence is a tricky phrase because it can mean different things to different people.

Right now, I view financial independence as being a state where I no longer have to work for money. Yet, seven or eight years ago, I might have viewed it as simply being free from worrying about my next paycheck. At different points in there, I might have seen financial independence completely differently.

Along the way, I’ve come to realize that financial independence is made up of a series of stages. Some people might see more stages, while others might see fewer; I see four clear ones. In my own financial journey – and in the journey of others that I’ve had conversations with – “financial independence” generally means the next stage that hasn’t been achieved yet.

For example, once upon a time, I viewed financial independence as not needing to rely on my parents or on my very next paycheck to survive. As I achieved that, my definition changed.Let’s walk through these four stages and look at what needs to be done to achieve each one.

Read More.

Newsflash: Hello Kitty Has Never Been a Cat | The Washington Post

Despite 40 years of feline imagery, despite the protestation of thousands of anguished fans, despite her very name — Hello Kitty, it turns out, is not a cat.

She is “a friend.”

A “little girl.”

A “perpetual third-grader” living outside of London with her twin sister and parents, eating apple pie and celebrating a Nov. 1 birthday.

But never — never — an actual cat.

Read More.