3 ways small businesses can use video marketing | Mashable

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In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.

Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand.

Despite brands’ ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their brand marketing.

So why are young people so much better than brands and businesses at connecting with people online? The answer is simple: Individuals have learned to live and breathe their personal brands, whereas many professional marketers still view growing a brand as, well, a job.

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The Stupid Loop: Why Your Stupid Idea Could Become The Next Big Thing | Page19

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Foot-1000Next time a friend labels your idea as stupid, don’t be so quick to listen! Your “stupidest” idea might also be your most genius. If someone writes you off, remember these tips from Richie Norton’s new book.

Think back to that one time you had an amazing idea and couldn’t wait to spill the details to your friends. When you finally did it, their reactions were…not what you’d hoped for. Just as quickly as you formulated your brilliant plan, they shot it down and crushed it into a million tiny pieces.

Here’s the truth: you shouldn’t take their opinions to heart. Why? Because some of the world’s leading innovations and companies have begun from a seemingly stupid idea.

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Co-Working Spaces: What Small Businesses Should Consider | Business News Daily

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For some startup founders, working from home or out of someone’s living room is fine when you’re first getting off the ground. Eventually, though, most companies graduate to an official headquarters where their employees can report every day.

When you’re ready to take this step, you may be intimidated by the prospect of finding and leasing office space. Good commercial real estate can be difficult to find, and it’s even harder to find something in an affordable price range if your business is strapped for cash. One alternative is a co-working space, a shared office where multiple businesses all work together under the same roof at a lower cost than that of a traditional office lease.

Co-working spaces aren’t right for everyone. If you value privacy for your business and would like the ability to design and change your own office layout at will, a traditional office-space lease might be a better choice. But if you don’t mind having neighbors and sharing resources like Wi-Fi, bathrooms and kitchens with other businesses, co-working can be a cost-effective, beneficial option for growing companies.

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12 Industries to Keep An Eye On | Small Biz Trends

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As technology evolves and startups jump on these advancements, a few industries are fundamentally changing. And as these industries push forward, they create even greater advancements of their tech.

Curious what market sector is most likely to be disrupted in the next few years, we asked a group of startup founders the following question:

“What industry do you believe is going to have the biggest advancements in technology in the next five years, and why?”

Here’s what YEC community members had to say:

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Is Your Small Business at Risk for a Cyber Attack? | All Business

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Cybersecurity is in the news lately, with President Obama recently proposing legislation that would set federal standards for notifying consumers about data breaches. Consumers aren’t the only ones worried about a cyber attack: Small business owners, too, are concerned, says a recent report from the National Small Business Association (NSBA).

More than nine out of 10 small business owners in the study cited cybersecurity as a concern. This is not an unfounded fear: Half of them report they’ve already suffered a cyber attack, with 61 percent of those attacks taking place in the last 12 months.

What happened to these entrepreneurs as a result of the attack? A service interruption was the most common problem, followed by the business website going down. In addition, 19 percent had either their business credit cards or bank account hacked.

The cost of cyber attacks is also on the rise. In 2014 the average cyber attack cost a small business $20,752, a substantial increase from the average of $8,699 an attack cost businesses in 2013.

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Why We Give Great Advice To Others But Can’t Take it Ourselves | Forbes

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imagesWe’ve all had friends in toxic relationships that came to us for advice. As a third-party observer, we generally have a decent perspective from which to give our thoughts. But many of us have also been that friend—the person in the toxic relationship. In those situations, it’s much harder to give ourselves good advice. At least, it’s much harder to do what we know we should. Why is that? Why are we capable of giving reasonable advice to others but struggle to apply good advice in our own lives?

My colleague Ethan Kross and I ran a series of studies using Qualtrics to answer that very question. Our research disproved long-standing philosophical claims that wisdom comes solely through age and experience. As it turns out, looking at our own situations from an outsider’s perspective can help us channel the wisdom we need to make good choices for ourselves.

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Some Popular Supplements Still Contain Untested Compound | Live Science

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A number of supplements marketed for weight loss and improved athletic performance contain a synthetic compound that is similar to the drug amphetamine, and that compound has not been tested in people, according to a new study.

What’s more, the Food and Drug Administration has known about the presence of this drug in supplements for two years, but still has not warned consumers about the issue or acted to take the supplements off the market, according to the study.

The FDA “did a lot of hard work to figure out this brand-new designer stimulant was in supplements … and then failed to inform the public,” said Dr. Pieter Cohen, an assistant professor of medicine at Harvard Medical School and co-author of the new study. “It’s inexplicable and inexcusable,” Cohen said.

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Buying a watch in 1880 — history you probably didn’t know! | Author Unknown

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watchIf you were in the market for a watch in 1880, would you know where to get one? You would go to a store, right?

Well, of course you could do that, but if you wanted one that was cheaper and a bit better than most of the store watches, you went to the train station!


Sound a bit funny?

Well, for about 500 towns across the northern United States , that’s where the best watches were found.

Why were the best watches found at the train station?

The railroad company wasn’t selling the watches, not at all.

The telegraph operator was.

Continue reading “Buying a watch in 1880 — history you probably didn’t know! | Author Unknown” →

The Rationale Behind Soaring App Development Prices | TechCrunch

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During the last quarter of 2014, we were approached by a funded startup based in Boston to identify an app development company to build an app for their European launch. The skill sets were quite niche, and the yearly spend would cross $100K, so we had to approach platform evangelists to identify some development studios that they’d recommend based on first-hand experience.

We picked the Australia and Indonesia markets because we knew we had to provide some choice at both ends of the spectrum, and the startup had an Australian connection.

The platform company’s Australian and Singaporean offices recommended their preferred teams in the above markets, based on first-hand experience of launching some very popular apps. While we did expect price differences for comparable quality, we did not expect a 15x difference between geographically close markets with identical skills.

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