Developing Trust: Utilising Your Ultimate Business Asset | Getentrepreneurial.com

January 27, 2025 ~ knjohn ~ Leave a comment

In today’s blog post, we’re going to explore the ultimate business resource: trust. If I were to ask you what the most valuable asset in your business is, what would you say? Over the years, I’ve posed this question to numerous business professionals, and while the answers vary, the common thread that emerges is trust.

Consider this: if you responded with “my product or service,” what ultimately drives people to choose and consume it? No matter how impressive or innovative your offering may be, if customers don’t trust that it will deliver on its promises, its value diminishes significantly. Likewise, if your answer revolves around yourself, your skills, or your knowledge, trust plays a crucial role. Without trust in you as an individual, regardless of your capabilities, people will hesitate to engage with you.

How To Understand the Reality of Paid Advertising vs. Referred Business | Getentrepreneurial.com

January 27, 2025 ~ knjohn ~ Leave a comment

In the words of Henry Ford, “I know half my advertising doesn’t work; I just don’t know which half.”

As small business owners, we face an overwhelming array of marketing options, with paid advertising being a common go-to method. However, the truth is that paid advertising can be a hit-or-miss approach, lacking guaranteed success. Fortunately, there is an alternative that can bring long-term value to your business: building high-quality referral relationships.

The Benefits of Referred Business

While I may be biased, there are several advantages that referred business holds over paid advertising. The foremost benefit is the level of trust that referred customers have in your business even before they meet you.

NASA wants to know how much life it’s venting into space | Mashable

January 24, 2025 ~ knjohn ~ Leave a comment

Astronauts will wriggle into their spacesuits next week to swab outside the International Space Station and see if the lab orbiting 250 miles above Earth is releasing microorganisms into space.

The experiment will focus on collecting samples of bacteria and fungi near vents. NASA wants to know whether germs can survive the harsh environment and, if so, how far they travel. The specimens will be frozen and taken back to Earth for analysis.

Despite the U.S. space agency’s stringent spacecraft cleaning process, hardy microscopic lifeforms can’t be totally removed from instruments bound for space. Furthermore, people carry veritable ecosystems of life on their skin and in their bodies when they go to space. Humans can’t help but spread this stuff — a point John Grunsfeld, NASA’s former chief scientist, emphasized in 2015.

Samsung Galaxy S25 vs S24: Comparing price, specs and features | Mashable

January 24, 2025 ~ knjohn ~ Leave a comment

Samsung Galaxy S25 has arrived, and now you have a decision to make.

Samsung showed off its latest flagship phones at its Galaxy Unpacked event on Wednesday, which means people with older Samsung phones might be wondering whether or not it’s worth upgrading. Specifically, if you have last year’s Galaxy S24 model, there are some difference between the S25 and S24 that are worth noting.

No more wasting time. Here are the differences between Galaxy S25 and S24.

Samsung Galaxy S25 vs. 24: Price

This one’s easy. Last year, the Galaxy S24 started at $799. This year, the Galaxy S25 starts at…$799. It’s a wash, in other words. That said, it’s possible that Samsung drops the price of the S24 after the launch of the S25, but until that happens, these two phones cost the same amount of money.

TikTok had an incredibly wild whirlwind of a weekend | CNN Business

January 23, 2025January 21, 2025 ~ knjohn ~ Leave a comment

The extraordinary developments for one of America’s most popular social media apps over this weekend will be one for the history books. The banning — and unbanning — of TikTok involved actions from a former president, a sitting president and a future president and gripped 170 million Americans who use the app daily.

With just hours to go before a nationwide ban was set to come into effect, TikTok went dark late Saturday. By midday on Sunday it was back online, crediting then-President elect Donald Trump. But its long-term fate in America remains undetermined.

So what on earth happened? Here’s a countdown to the ban – and its unbanning:

Trump threatens China: More tariffs are coming on Feb. 1 | CNN Business

January 23, 2025January 21, 2025 ~ knjohn ~ Leave a comment

President Donald Trump on Tuesday warned that even more tariffs could be coming as soon as next week: This time China was his target, as Trump threatened to unleash a wave of higher taxes on imports from America’s second-biggest trading partner.

In an Oval Office press conference that echoed similar off-the-cuff remarks on Monday, Trump said that he is considering a 10% across-the-board tariff on all Chinese goods starting as early as February 1. On Monday, Trump threatened 25% tariffs on Mexico and Canada but deflected on China, noting that former President Joe Biden left in place extensive tariffs that Trump imposed during his first administration.

‘Marsquakes’ may solve 50-year-old mystery about the Red Planet | Live Science

January 22, 2025January 21, 2025 ~ knjohn ~ Leave a comment

Recordings of Martian earthquakes, or “marsquakes,” collected by a robot on the Red Planet may have finally solved a 50-year-old mystery: why one half of Mars is so drastically different from the other.

Since the 1970s, researchers have known that Mars is split into two main areas. The northern lowlands cover around two-thirds of the planet’s northern hemisphere, while the southern highlands cover the rest of the planet and have an average elevation roughly 3 miles (5 kilometers) higher than that of the northern lowlands. Mars’ crust, which sits on top of a mantle of molten rock similar to the one inside Earth, is also thicker in the southern highlands. This planetary imbalance is known as the “Martian dichotomy.”

World’s fastest supercomputer ‘El Capitan’ goes online — it will be used to secure the US nuclear stockpile and in other classified research | Live Science

January 22, 2025January 21, 2025 ~ knjohn ~ Leave a comment

The fastest supercomputer in the world has officially launched at the Lawrence Livermore National Laboratory (LNNL) in California.

The supercomputer, called “El Capitan,” cost $600 million to build and will handle various sensitive and classified tasks including securing the U.S. stockpile of nuclear weapons in the absence of underground testing, according to LNNL representatives. This was prohibited in 1992.

Research will primarily be focused on national security, including material discovery, high-energy-density physics, nuclear data and weapon design, as well as other classified tasks.

Construction on the machine began in May 2023, and it came online in November 2024, before being officially dedicated on Jan. 9.

How Amazon is using its massive delivery infrastructure to help L.A. wildfire relief | Fast Company

January 21, 2025January 20, 2025 ~ knjohn ~ Leave a comment

When a red flag warning was issued in Los Angeles on January 7, a team at Amazon started reaching out to local nonprofits and fire agencies. In a warehouse outside the city—around 60 miles east, in San Bernadino County—the company had opened a wildfire disaster relief hub just months earlier, stocked with free firefighting equipment, from axes to boots to trauma kits.

The hub, which sits inside part of a regular Amazon fulfillment center, is one of 14 disaster hubs that the company now runs around the world, donating all of the supplies and logistics support. The work started in 2017, after conversations with nonprofits about the challenges of logistics in a crisis. “The more we spoke with first responders and nonprofits, we realized that it’s really, really hard to procure the right items at the speed that they’re needed,” says Bettina Stix, director of disaster relief and food security for Amazon Community Impact.

L.A. fires: Death toll may be in thousands due to wildfire smoke | Fast Company

January 21, 2025January 20, 2025 ~ knjohn ~ Leave a comment

The death toll from Los Angeles’ catastrophic wildfires has risen to 24 and is expected to increase further. The 16 direct fatalities from the Eaton Fire alone make it California’s fifth-deadliest wildfire, while the Palisades Fire, with eight deaths, ranks as the state’s 14th-deadliest fire.

However, the eventual death toll from the disaster is likely to be far, far, higher, once the health effects from the toxic smoke from the fires are fully realized. Additional deaths can be expected in the coming years because of the large-scale disruption to people’s lives that such a colossal disaster brings about – similar to what has been found in the aftermath of major hurricanes, which have been linked to thousands of indirect deaths up to 15 years after they hit.