Every business needs funding to launch and grow. Often, that funding comes directly from the founder or a good business loan. For some businesses, though, getting to that next level requires the help of a business investor. That avenue can be rewarding but carries unique challenges, such as finding the right investors and successfully courting them. Whether you court venture capitalists, angel investors or crowdfund your investments, you must recognize a good deal from a bad one to avoid getting burned.
What makes a good investment deal?
Not all investment deals are created equal. But how can you tell the good from the bad? Don’t just jump at the money. Stop to think about where the deal in question can get you down the line and how it might influence the overall growth of your business in the long term.
While creating a detailed investor persona and a compelling pitch is necessary to obtain financing, you also want to consider who you want for a partner and how much control the deal gives them. Follow our best business tips below to help find a good investment deal.








