Category: Tools and Information

Forget About Influencers—Here’s How to Find Brand Advocates | All Business

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Most people are familiar with influencer marketing—the concept of using popular social media influencers to help promote your business. Working with influencers can sometimes be beyond a small business’s budget. That’s where brand advocates come in.

What are brand advocates?

Brand advocates differ from influencers in several important ways. The influencer’s goal in promoting your product or service is to make money for themselves or grow their follower/fan base. The relationship is transactional: If you stop paying them, they stop promoting you—it’s that simple. Brand advocates, however, aren’t in it for the money. They’re regular customers who want to tell others about your business because:

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Inspiring Quotes From Jim Rohn | Business

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Business professionals can learn many lessons from the powerful teachings of Jim Rohn, a respected author, motivational teacher and successful entrepreneur. His lessons are especially valuable for people in leadership roles, who grapple with the ever-changing trends and challenges of operating a company.

Studying and applying Rohn’s principles can offer clarity and a model of success for many business professionals to emulate. His wisdom will fortify you from the inside out, increase your self-confidence and improve your leadership ability and likability significantly. Inspiring quotes from Jim Rohn Jim Rohn is known for his inspirational quotes. Let’s look at some of the best.

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The Importance of Social Media for Small Business | Business

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Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.

According to Statista, there are more than 5 billion active social media users worldwide in 2024 and that number is expected to increase to nearly 6 billion by 2027. Here are some reasons why a social media presence is essential for small businesses.

Why your business needs a social media presence

There are many reasons that your business should have a presence on social media other than that everyone is doing it (although that is also a valid reason). These compelling benefits will convince you to set up those social media accounts and work them with regular posts and interaction with followers.

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Samsung Galaxy Z Flip 6 vs. Z Flip 5: Do you need to upgrade? | Digital Trends

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The dust has settled and the wraps have been taken off at Galaxy Unpacked. Among many other devices, the Samsung Galaxy Z Flip 6 is finally official, and we’re still reeling. Samsung’s newest flip phone has finally closed the power gap between it and Samsung’s other flagship phones and added a new camera system. While past Z Flip phones have been capable devices by most metrics, the Z Flip 6 adds true flagship power.

But the most important question you should be asking is this: What’s new and what’s changed? How different is the Samsung Galaxy Z Flip 6 from the Galaxy Z Flip 5? Should you upgrade if you have the Z Flip 5, and is the Z Flip 6 worth buying over the older model? These are important questions, and we’ve got all of the answers. Here’s how the Samsung Galaxy Z Flip 6 compares against the Z Flip 5 and what the major differences are.

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AT&T paid $370K to hacker to delete stolen data, report says | Digital Trends

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Following AT&T’s admission on Friday that a security breach had impacted tens of millions of its customers, a new report claims that the carrier paid around $370,000 to the hacker to delete all of the stolen data.

The payment was made in cryptocurrency in May, and as part of the deal the hacker had to provide a video that proved the data had been deleted, Wired reported on Sunday.

The news site carried out its own investigations into the payment and concluded that the transaction did indeed take place.

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How to Make Your Construction Business Stand Out at Trade Shows | The Startup Magazine

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A Statista study released in early 2024 revealed that event marketers in the U.S. planned to attend an average of 42.4 regional trade shows throughout the year. This highlights the ongoing importance of in-person events even in our increasingly digital world.

For construction businesses, trade shows provide a crucial platform to present their products and services, connect with industry professionals, and generate new leads.

However, the competition for attention is fierce. To help your construction business stand out, here’s a comprehensive guide, to make a lasting impact at trade shows.

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How Long-Distance Transportation Businesses Can Keep Their Fleet Secure | The Startup Magazine

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Implementing effective security measures is essential to protect both the trucks and their contents. Several strategies can help achieve this goal. In this article, we’ll explore various approaches long-distance transportation companies can adopt to safeguard their fleets.

Choosing Secure Locations for Parking

The long stretches of highway often leave drivers with limited options when it comes to parking. The fact that trucking is one of the most stressful jobs only worsens this issue. As per a 2023 DAT Freight & Analytics survey, 75% of truck drivers find their job to be mentally and physically taxing.

Prioritizing secure semi-truck parking facilities can help. Opt for locations with well-lit areas, fencing, security patrols, and limited access points. Consider partnering with truck stop chains that offer designated parking areas for trucking companies.

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Why I Choose to Publicly Share My Startup’s Business Data on LinkedIn — And Why You Should Do the Same. | Entrepreneur

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LinkedIn is a wacky place. Next to business updates from the world’s largest companies, you’ll find posts like “Today, I proposed to my fiance. Here’s what it taught me about B2B sales.” Insightful recaps from industry conferences are juxtaposed with generic, AI-generated thought leadership boosted by engagement pods. And don’t get me started on the endless barrage of irrelevant cold pitches.

Still, if you’re an entrepreneur, LinkedIn is the place to be. Its unique business-oriented nature sets it apart from other social media platforms, offering an unparalleled opportunity to communicate with your customers, business partners and potential team members.

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This is likely the biggest password leak ever: nearly 10 billion credentials exposed | Mashable

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Cybersecurity researchers are calling it the largest password compilation leak of all time.

On July 4, a newly registered user on a popular hacking forum posted a file containing nearly 10 billion compromised passwords in plaintext. The post was first noticed by researchers at Cybernews.

“Xmas came early this year,” user “ObamaCare” wrote on the forum. “I present to you a new rockyou2024 password list with over 9.9 billion passwords!”

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Tesla sales fall again as more automakers crowd electric vehicle market | CNN Business

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Tesla sales fell for the second straight quarter. It marks the first time in the company’s history that sales declined from the previous year for two quarters in a row.

Tesla’s sales for the quarter came in at nearly 444,000 cars, down about 5% from a year ago. That’s less than the 8.5% drop the company saw in the first quarter. But Tesla, and its share price that has made CEO Elon Musk one of the wealthiest people in the world, has been built on a history of growing auto sales.

The drop in sales demonstrates the increased competition within the market for electric vehicles. While overall sales of EVs continue to grow, the pace of industrywide growth has proved to be less than expected, resulting in investors clamoring for each car sold to be more profitable than before.

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