4 Ways to Protect Your Identity Online | Businessnewsdaily

When you’re self-employed, getting work depends heavily on how well you advertise yourself. This often means posting your personal information — full name, email address, phone number, geographic location, work history, etc. — on multiple websites and social media accounts.

Building an online personal brand as a freelancer, consultant or other self-employed professional is a great way to grow your business, but by putting yourself out there, you’re inviting more than just prospective clients to find you. Between the personal details you can post on public websites and the sensitive banking and tax information you can transmit back and forth to your clients, you may become a target for hackers and cybercriminals.

Read More.

Being Curious Can Boost Your Memory | livescience.com

Everyone knows it’s easier to learn about a topic you’re curious about. Now, a new study reveals what’s going on in the brain during that process, revealing that such curiosity may give a person a memory boost.

When participants in the study were feeling curious, they were better at remembering information even about unrelated topics, and brain scans showed activity in areas linked to reward and memory.

The results, detailed yesterday Oct. 2 in the journal Neuron, hint at ways to improve learning and memory in both healthy people and those with neurological disorders.

Read More.

What (And What Not) to Do If You Want Your Content to ‘Go Viral’ | Adrants.com

Oh you’ve gotta love those online college degree schools for their content marketing savvy. They’ve mastered the art of creating compelling and informative infographics that double as a promotion for the school. That’s not a slam. Just an acknowledgment.

Anyway, here’s a well thought out inforgraphic from Best Marketing Degrees on viral marketing. It’s got examples of successful virals. It’s got examples of failed virals. It’s got tips on what you can do to increase the likelihood your content will go viral and its got tips to keep you out of hot water.

Check it out below.

Read More.

Have Trouble Concentrating? Try These Suggestions | Entrepreneur.com

overwhelmedWe all know the feeling of being overwhelmed, of being beset by distractions. Too many things clamor for your attention. People are trying to reach you, by phone, email, text, Twitter, or old-fashioned yelling up the stairs. Colleagues interrupt. You need to update, check in, post, or ping. Ads jump at you from the most unlikely places. Devices buzz, ring, chirp, and vibrate.

There are steps you might consider to quiet the buzz in your brain – even if you don’t want to take up meditation. In addition to feeling calmer and more focused, you’ll probably be more efficient, too. Turns out that people aren’t very good at thinking about two things at once. One study showed that when people were interrupted to respond to email or IM, it took about 15 minutes for them to resume a serious mental task.

So consider taking steps like these, at least occasionally. They may not all work for you, but you may find a few that will help you focus.

Read More.

7 Affordable Resources for Self-Employed Workers | Mashable

Today’s career landscape is bizarre by Boomer standards: 23-year-olds are CEOs, working parents are running businesses out of their living rooms and work-from-home opportunities abound in almost every industry.

Given these recent trends in the career industry, it’s unsurprising that more and more employees are considering becoming their own boss — and many get the opportunity to do so. The “virtualization” of jobs, the influx of startup culture and the rise of the gig economy are all contributing factors to increasing opportunities for self-employed workers.

If you’re thinking about leaving behind a nine-to-five to freelance or embark on an entrepreneurial business venture, below are a few helpful resources to give you a leg up.

Read More.

  5 Reasons why Business Shouldn’t Use Generic Envelopes | Getentrepreneurial.com

How many times have you simply grabbed the nearest envelope for the posting of crucial business correspondence? Without knowing it, you could be harming the image of your business by sending important letters and documents via sub-standard, inappropriate or generic envelopes.

The first job of an envelope is to get its contents to their final destination safely. However, it also the first thing your clients and customers will see when you make contact through the mail. A neatly addressed envelope that is appropriate to the tone of its contents, and designed specifically for your business, can deliver five unexpected benefits.

Read More.

Engage Your Employees Or Lose Billions | Forbes.com

Most employers are failing to engage employees, and it’s costing billions of dollars. According to Gallup’s 2013 State of the Global Workplace survey, just 13 percent of worldwide employees say they are engaged at work. In the U.S., where engagement is at 30%, Gallup estimates that active disengagement 18% of the workforce costs the economy $450 billion to $550 billion per year.

“Engagement” is all the rage in business, but we’re failing at it, and we aren’t clear on what the word means. We’re engaging employees, engaging customers, engaging partners, engaging with social content, engaging in dialogue and engaging millennials—basically engaging everything and everywhere without results. The problem is that most employees don’t have any outlets for engagement. Thankfully, every business leader has the power to change this.

Read More.

Howdy Partner | Peter Mehit

partnersA consultant we know was talking about a partner she was working with on a project. She thought that they agreed prior to an important client meeting that they would present themselves as a single company to minimize any client concerns. At the meeting the ‘partner’ grandstanded, establishing his separate identity and launching into something approximating a sales pitch. The client became confused and my consultant friend and her ‘partner’ lost the work.

We have partnered with several firms over the years and have had both negative and positive experiences. What we’ve learned is there are levels of partnership that reflect the level of commitment between the players. These levels also reflect the amount of trust between them as well. While have identified the levels as: ally, collaborator and partner.

Continue reading “Howdy Partner | Peter Mehit” →

Managing Your Personal Finances As An Entrepreneur: 14 Tips | Inc.com

There’s no doubt about it that being a successful entrepreneur requires a lot of expertise in a lot of different areas. Arguably one of the most important aspects to becoming a successful business owner is having your finances in order; after all, with no money, you’ve got no business. So, to help aspiring entrepreneurs take their next step towards building their empire, we’ve asked 16 expert entrepreneurs for their best piece of advice for managing your personal finances. Here’s what they had to say:

1. Diversify!”Diversify. Diversify. Diversify. I know that’s canned advice you would hear from almost every other “financial expert,” but it rings especially true for entrepreneurs. Here’s something you might not want to admit to yourself: your entrepreneurial venture has a greater chance of failing than succeeding gasp!. By diversifying and placing funds into another side business, alternate investments, or just setting aside cash, you will give yourself breathing room in the event that you have to call it quits or need to pivot to another business. In my own experience, I have been able to diversify into other ventures that operate independently of each other and that has led to constant growth and more exciting opportunities.”–Jeff Rose, GoodFinancialCents.com

2. Plan For Inevitable Rainy Days Or Months

Read More.