Category: Tools and Information

Why Cash Is Worth Fighting For | Co.Exist

~ knjohn ~ Leave a comment

Financial writer Dominic Frisby is worried about the War on Cash. In the Guardian, he argues that the end of cash would be disastrous for all of us, from the poorest unbanked citizens to the regular Joe who just wants to own his own money, and to spend it—or save it—however he likes.

What concerns me is the unofficial war on cash that is going on, from the suspicion with which you are treated if you ever use large sums of cash to the campaign in Europe to decommission the €500 note. I’m not sure the consequences have been properly considered.

Read More

Complaining Is Terrible for You, According to Science | Inc.com

~ knjohn ~ Leave a comment

Why do people complain? Not to torture others with their negativity, surely. When most of us indulge in a bit of a moan, the idea is to “vent.” By getting our emotions out, we reason, we’ll feel better.

But science suggests there are a few serious flaws in that reasoning. One, not only does expressing negativity tend not to make us feel better, it’s also catching, making listeners feel worse. “People don’t break wind in elevators more than they have to. Venting anger is…similar to emotional farting in a closed area. It sounds like a good idea, but it’s dead wrong,” psychologist Jeffrey Lohr, who has studied venting, memorably explained.

Read More

YouTube Is the Unsung Juggernaut of This Election Season | WIRED

~ knjohn ~ Leave a comment

THIS PRESIDENTIAL ELECTION season—okay circus—has been a ratings boon for network and cable news. Recently, CBS CEO Les Moonves even praised Donald Trump’s candidacy, saying, “It may not be good for America, but it’s damn good for CBS.”

But television networks aren’t the only ones benefiting from all this eye guzzling of political news. According to a new YouTube report released today, since April 2015, when most candidates began announcing their campaigns, a whopping 110 million hours of candidate- and issue-related content has been watched on YouTube.

Read More

What Are Triglycerides| Live Science

~ knjohn ~ Leave a comment

Triglycerides are a type of fat found in the blood. They are the most common type of fat in the body. Triglycerides are necessary for health but in excess amounts, they may be harmful and may increase the risk of heart disease. For this reason, scientists think that triglyceride levels may be an important measure of metabolic health.

Read More

6 Amazing Adventure Holidays For 2016! | Lifehack

~ knjohn ~ Leave a comment

Even though many of us yearn all year round for the warm feeling of the white sandy beach between our toes, if you’re anything like me, then you get bored by about the third day – there’s only so much reading, listening to music and lounging around that can be done! It’s now time to start planning that summer holiday, and why not try something a little different this year?

These adventure trips offer a once in a lifetime opportunity that will have you throwing away your beach mat quicker than you can say “holiday”.

Read More

It’s All In Your Head: What You Absolutely Need to Know About Neuromarketing | Page19

~ knjohn ~ Leave a comment

Have you ever wondered why some stores are so specifically and liberally scented that you can smell them 50 yards down the mall hall? How about why cereal companies put games and puzzles on the back of their boxes? Make no mistake—they’re not coincidentally delightful details—these are purposefully architected examples of strategic marketing based on a branch of scientific research called neuromarketing.

Neuromarketing is great for businesses and here’s why: it allows companies to fathom human behavior on a profound psychological level. For businesses, this means understanding customers and their deepest needs better than ever before to predict and influence what and why they buy.

If you’re not yet hip to neuromarketing and its attendant suite of benefits and implications, welcome to your crash course! You’ll discover snippets from some of the best books on neuromarketing technique, how it’s done, why it matters, and how you can start using it today.

Read More

5 Lessons Startups Can Learn from Successful Businesses About YouTube Marketing | Getentrepreneurial.com

~ knjohn ~ Leave a comment

Whenever small business owners look in to the possibility of doing some kind of video marketing, they very often find themselves presented with outdated information about what works and what doesn’t.

Successful YouTube videos share a number of important characteristics that are a combination of common sense and a better than average understanding of how people interact with broadcast media. In these respects, video isn’t really all that different from podcasts, comics or e-books. Audiences respond most positively when some basic principles are followed. Here are some to consider.

Read More