Why Audio Advertising Could Be Your Campaign’s Secret Weapon, from The Trade Desk | Adweek

September 30, 2016 ~ knjohn ~ Leave a comment

Everybody seems to be talking digital video, but another attractive opportunity for many marketers has emerged in digital audio.

Streams. Playlists. Podcasts. They’re the soundtrack of today’s life experiences. That’s hardly anything new. Advertisers have long turned to audio as a way to connect with people in a way that feels both authentic and contextually relevant—as years of radio success will attest. But what’s different are the technologies that make audio advertising more effective and more targeted than ever.

To Keep Female Leaders, Learn What They Need to Succeed | Business News Daily

September 30, 2016 ~ knjohn ~ Leave a comment

Women don’t rise to the top of the corporate ladder as much as men because employers aren’t doing enough to keep their ambitions alive, new research suggests.

The study from the consulting firm Women’s Success Coaching finds that women start out their careers extremely ambitious, but employers damage that drive to succeed by not creating enough programs that have an impact on their advancement. The result is a decline in that ambition by the midpoint in women’s careers.

Of the women surveyed, 67 percent admitted that there was a time in their career when they were more ambitious than they currently are. Specifically, 31 percent said they were most ambitious between the 5th and 10th year of their careers, compared with 18 percent who said their ambition was at its highest following their first decade of working.

5 Cool Ways Creative Talent Can Help You Market Your Business | CoolBusinessIdeas.com

September 28, 2016September 28, 2016 ~ knjohn ~ Leave a comment

It takes a village to grow a business. The creatives of the professional world bring an intangible element to a marketing campaign. Without their unique skills, brands wouldn’t be memorable and a logo wouldn’t be able to convey an idea.

Creative professionals think outside of the box. They’re the ones revolutionizing the way we market and the mediums that are used. They give us new channels to connect with customers.

Here are a few of the most creative ways creative types are winning over customers.

How to Use Content to Create Trust With Users | Entrepreneur

September 23, 2016September 21, 2016 ~ knjohn ~ Leave a comment

Q: How can an online publication startup create trust with its users?

A: We’re creating more content than ever these days and with the rise of companies getting smart on content marketing the volume is just going to go up. There’s so much content out there from bloggers, companies and online publications, so how do you stand out from the crowd? How do you build an audience and how do you earn their trust?

These are some of the most common questions I get asked when it comes to content and the answer is always the same: be unique, entertaining and memorable.

This Is What Happens When You Drink Only Water For 30 Days | Life Hack

September 23, 2016September 21, 2016 ~ knjohn ~ Leave a comment

The body—each molecular cell, tissue, and organ—relies upon water to remain alive and workable. Water provides a kind of health therapy, along with sustaining your life. It greatly impacts specific body operations and the maintenance of good health.

When you only drink water as your primary beverage, outstanding things can happen. Undertaking a special water regimen is not easily achievable for some, but positive consequences are possible. Here’s what can happen when you drink only water for 30 days, without changing your diet or exercise routine.

Most Millennials Want to Be Like Zuckerberg: Work Flexible Hours, Call the Shots | NBC News

September 22, 2016September 20, 2016 ~ knjohn ~ Leave a comment

Millennials are six times more likely than baby boomers to set up shop for themselves, according to a new survey. And, sorry, Mom and Dad, their new role model is none other than Facebook CEO Mark Zuckerberg.

In an effort to understand the future of work, GoDaddy and Morar Consulting surveyed 7,291 professionals in the United States, Australia, Brazil, Canada, China, Hong King, India, Mexico, Singapore, Turkey and the United Kingdom.

Why You and Your New Business Idea Need to Embrace Reviews | CoolBusinessIdeas.com

September 21, 2016September 20, 2016 ~ knjohn ~ Leave a comment

So, you’ve come up with a cool business idea, given it an online presence and now the masses are starting to take notice. Things are going well, but as your business starts to grow you need to find ways to engage customers and get them to part with their cash. One of the best ways to encourage them to hit the buy button is to use reviews.

According to the experts, customer reviews, expert reviews and ratings are extremely effective at boosting customer confidence which, in turn, makes them more likely to make a purchase. As outlined by BrightLocal, 88% of consumers use reviews to determine the quality of a business. Surveying 2,104 US and Canadian consumers, BrightLocal found that only 12% of people don’t read reviews, which suggests that they should be seen as a priority for all online businesses.

5 Tips for Effective Online Reputation Management | All Business

September 21, 2016September 20, 2016 ~ knjohn ~ Leave a comment

All businesses need to keep track of an online reputation. It only takes a couple of hours for a bad customer experience to go viral and impact your bottom line. It’s even worse if you don’t know it’s happening and you’re not on top of the situation. Here’s what you can do to improve your online reputation management:

1. Know What’s Going On With Your Brand

The first step to effective online reputation management is understanding what is being said about your brand. You need to be aware of what is happening with your brand, and what others are saying. There are brand monitoring tools like Mention that can help you holistically manage your brand and keep on top of your reputation. Another good idea is to set up Google Alerts so you can see what others post about you.

Factoring: What It Is and How to Choose a Service | Business News Daily

September 19, 2016September 16, 2016 ~ knjohn ~ Leave a comment

Choosing a factoring service doesn’t have to be complicated. Here are three things to consider when selecting one for your business:

What type of factoring does your business need?

How much of your outstanding invoices do you need funded and when do you need it?

How much are you willing to pay?

We will help you answer these questions below, but if you already know what you need and just want to see our recommendations for the best factoring service, visit our best picks page.

The first step to choosing the right factoring service for your business is figuring out which type of factoring you actually need. For instance, do you need a factoring service that covers all of your outstanding invoices upfront, or will a partial payment suffice? Do you prefer to keep receiving payments from customers, or will you hand collections over to the factoring company? And do you want to be held responsible to the factoring company if customers don’t pay? These are just some of the considerations we’ll cover below.