How Regular Exercise May Make Your Body ‘Younger’ | Live Science

Getting regular exercise may help slow the aging of your body’s cells, a new study finds.

Compared with the people in the study who didn’t exercise at all, the highly active people had a “biological age” that was about nine years younger, said study author Larry Tucker, a professor of exercise science at Brigham Young University in Utah.

To reap these benefits of exercise, you’d need to spend 30 to 40 minutes running, five days a week, according to the study.

Read More

The Ingenious Stunt That Landed This Ad Veteran Her First Agency Gig | Adweek

Today’s graduates are hungry for agency jobs, and they’re coming up with some pretty insane ways to get noticed. It makes perfect sense in the creative business, but it turns out this trend of outlandish stunts isn’t new. Tuesday Poliak, currently evp, chief creative officer of Wunderman D.C., was winning the creative job stunt game before going viral on the internet was even a thing.

Poliak developed a brilliant idea to get her portfolio into the hands of every major creative director—from Lee Clow to Jeff Goodby—without spending a ton of money on multiple big-budget portfolios. She landed a call back from every single creative director, and the stunt eventually led to her first art director gig at TBWA/Chiat/Day Venice.

So why go to such great lengths to get her portfolio in front of every creative director that she wanted to work for?

Read More

Retailers Have Long Feared Showroomers. Maybe They Should Love Them Instead | Forbes

When San Francisco-based management consultant Vivian Zeldis walks into a clothing store, she expects it to mirror the websites and apps where she now does most of her shopping. “I kind of want stores that look very clean and yet at the same time have all the sizes and all of the colors,” she says. “And I want to check out fast. I don’t want long lines. If there’s long lines, I leave.”

For years, traditional retailers have worried customers like Zeldis would hurt their bottom lines. The main concern is that consumers will go to physical stores to look around and evaluate products, then buy online from other sources, often at a discount – a practice called “showrooming.”

Read More

If Instagram Becomes Snapchat, Who Will Be Instagram? | Inc.com

It’s hard to remember now, but there was a time when Instagram was an app people used to make their photos look good. A retro wash of sepia here, a studied overexposure there, and, voilà, you could fool your friends into thinking you had an artist’s eye.

That was before the advent of Snapchat. For the past few quarters, Instagram has been sprinting with its hair on fire away from the idea that a good photo is one that looks like one a professional might have taken. Its only goal, seemingly, has been to make sure anything people like doing on Snapchat they’re able to do on Instagram, whether that’s marking up photos with drawings and stickers, publishing slideshow-like “Stories” that disappear after a day, or navigating between parts of the app by swiping around randomly. As of Tuesday, the cloning is complete, with Instagram adding face filters that allow users to alter their own appearances with augmented reality overlays.

Read More

What Does Poor Onboarding Really Do to Your Team? | Business News Daily

Getting your new hires started off on the right foot requires more than just offering them a quick tour of the office and sending them on their way. Giving employees the best chance at future success requires a successful and thorough onboarding program, according to new research from CareerBuilder.

Unfortunately, a number of employers aren’t taking those steps. The study found that 36 percent of organizations do not have a structured onboarding process in place.

Read More

Starting a Restaurant? Don’t Waste Money on the Non-essentials | CoolBusinessIdeas.com

If you’re thinking about starting your first restaurant, it’s important to know where to spend your money. A restaurant is a demanding enterprise. Without careful allocation of your limited resources, it’s easy to see the end in sight, right when you open your doors for the first time. Most restaurants close within a year of opening.

These long odds don’t mean that a restaurant is a game of Russian Roulette. Most establishments that close early do so because of mismanagement. Many people who start restaurants think “you make food, you sell food, you profit.” While, yes, those steps are essential to a successful eatery, there’s much more to success and longevity than that.

Read More

Why You Should Set Your Company Up to Run Without You | PROFITguide.com

A few years ago, Chandra Clarke, who runs Scribendi, an editing and proofreading firm, had some stickers printed up to affix to all the workstations in the office. They read, “Feed or shoot the monkey.” The expression was meant to encourage her staff to think about how high up the organization’s food chain any given question needs to travel.

Clarke has run the Chatham, Ont., company since 1997 and realized, as it began to attract more and more work, that she and her partner needed to do less. “What is the highest and best use of our time?” she asks herself and her staff. Enter the cheeky stickers, which were inspired by a hugely popular 1974 Harvard Business Review essay about how managers should deal with the torrent of responsibilities on their to-do lists. Giving staff the agency to make decisions for themselves, says Clarke, has empowered her employees to come up with decisions and options

Read More

5 Ways Mentors Help Inexperienced Entrepreneurs | Getentrepreneurial.com

Whether an entrepreneur is grappling with the inception of an idea or its execution, the significance of having a mentor for sound advice and proper guidance cannot be denied. A good mentor helps an entrepreneur think through the business idea, suggests various ways to generate capital for the business, offers the benefit of his experience, and makes up for the know-how that the entrepreneur may lack in the field.

A helpful mentor will be sincerely invested in your entrepreneurial success. Having a mentor who believes in your business idea is a great confidence booster. Finding a mentor who genuinely cares for your success is rare, and there’s nothing quite like actually having one by your side.

Here are five great ways in which mentors invaluably help inexperienced entrepreneurs.

Read More

4 Onsite SEO Tips You Can’t Put Off in 2017 | Duct Tape Marketing

Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year.

1 – Optimizing Mobile SEO & User Experience

Even if your website is already responsive, you can’t avoid continued mobile optimization in 2017. A liquid grid layout that “looks good” on mobile is different from a distinctly mobile user experience.

Read More