“You just did a very bad thing,” said Bill Gates, reacting to a presentation of Stan Slap’s suggestions. In this excerpt from his upcoming book, “Bury My Heart at Conference Room B,” consultant Stan Slap relates how Bill Gates, Steve Ballmer, and a room full of Microsoft execs loved and loathed the concept of leading with your values.
Category: Reading List
FBI Flashes Badge at Wikipedia, Ignores the Internet | Fast Company
If you were tasked with finding an image of the FBI’s seal, where would you look? Likely, you’d head to Google or Bing, where a quick image search would return tens of thousands of results. But shhh, don’t tell the FBI about those. Out of all the images of the seal sprayed across the Web, the FBI is faulting Wikipedia for displaying it, and even threatening legal action.
Read More.
Adult Swim | All the Dirty Details on BigLaw Life | Sweet Hot Justice
I was an accidental fan of ‘Sex in the City’. I would frequently fly to client locations on Sunday so I could be present on Monday morning. For years it seemed like I would arrive in my hotel room around the starting time for the show. I would unpack with it on and after a while it grew on me.
‘Sweet Hot Justice’ is a blog about being an associate lawyer in a high power, top tier law firm. It’s ‘Sex in the City’ on steroids. It has some amazing stories, some sad stories and a whole lot of truth about what it’s like to work in a big partnership firm. It’s pretty cynical and maybe not safe for work, but it’s funnier than hell and the real deal.
MUST READING FOR ALL THOSE WHO WANT TO BE BIG CITY LAWYERS.
Hard Work’s Overrated, Maybe Detrimental. | Design & Innovation | Fast Company
A co-founder of Flickr argues that hard work often doesn’t amount to much–and neuroscience offers some backing for the claim.
Caterina Fake, who, with her husband Stewart Butterfield, founded Flickr, knows a thing or two about bliztkreig work schedules. But she points out that late nights are seldom very useful in the grand scheme of things. Hard work?
Reading List |The Art of the Start
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.
By Guy Kawasaki
Publish: Portfolio, a member of Penguin Group (USA) Inc.2004
What does it take to turn your idea into action? Guy Kawasaki offers the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you.
Reading List | The New Rules of Marketing and PR
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott
Published: Wiley, November 2008
Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive.
Reading List | World Wide Rave
World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
By David Meerman Scott
Published: Wiley, March 2009
A World Wide Rave is about creating a fan base. It is when people around the world are talking about you and your company and your products. It’s when global communities eagerly link to your stuff on the web. It’s when online buzz drive buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.
Dispatches From The Front 