It’s been a fine week of digital marketing stats, so check out the nine data points below that got our attention:
1. Instagram-Snapchat face off
Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.
Instead of waiting their turn to rise to the top at work, a number of younger women are taking a different approach to breaking the glass ceiling, new research finds.
A study from the consulting firm REAL revealed that among millennial female entrepreneurs, nearly 90 percent left their job in the corporate world to start their own business. This has not only given them the opportunity to take on executive leadership roles, but it also allows them to employ largely female staffs, execute flat business structures that have no, or few, levels of middle managers between exectuives and employees, and encourage greater employee consideration and inclusion, according to the study.
LinkedIn — the professionally-oriented social networking platform that’s being acquired by Microsoft for $26.2 billion — has made a play to build what it refers to as “the economic graph“, a concept that combines your profile with LinkedIn’s own analytics and data trove to chart the connections between you, your career, your industry and the wider economy. Today, it’s launching a new product that fits in squarely with that strategy.
LinkedIn Salary, a new portal and tracker to collect and analyse salaries globally, will let users find how much a particular job earns (salary, bonus, and equity data), with the ability to drill down using parameters like years of experience, location, and education level.
What’s it worth to see your team try for the first championship of your lifetime? Cubs and Indians fans are driving ticket prices for Game 7 of the World Series tonight to record levels.
The average price paid for a Game 7 ticket in Cleveland has hit $2,700, according to resale service TicketIQ. That’s higher than any other baseball game, edging out the $2,600 that fans paid to see Game 3 at Wrigley last Friday. That was the first World Series game there since 1945.
The benefits of medicinal marijuana have been extolled by United States residents for a while, and now it’s Australia’s turn.
After passing legislation in February, this Sunday saw the Narcotic Drugs Amendment Bill 2016 come into being. This means people or organisations in Australia are now able to apply for a license to cultivate and manufacture medical cannabis in Australia.
How does one apply? (We hear you asking.) Well don’t get too excited, recreational weed-smokers. The Office of Drug Control will accept applications for cannabis cultivation from people deemed “fit and proper.”
Interested people and businesses will have to pass a security test set by the office, and show the proposed location they’d be growing medicinal marijuana in, to ensure it’s not shady (metaphorically, and perhaps literally).
Last week, Apple finally revealed its grand plan to conquer your TV: a new Apple TV app that brings all your shows and movies together in one place and serves you recommendations.
The idea makes sense. Apple thinks apps are the future of TV, and that eventually you will have separate subscriptions to Netflix, HBO, Showtime, Hulu, and so on — maybe you already do.
In that world, it will be annoying to have to navigate a bunch of different interfaces and menus. So Apple will do it for you with a new app called TV, which not only works on your Apple TV, but also on your iPhone or iPad.
In April 2013, when the Rana Plaza building in Bangladesh crumbled and killed more than a thousand garment workers, Western clothing executives were chastened. They were the ones, after all, who’d been pressuring Bangladesh’s apparel factories to cheaply reproduce runway trends for consumers in the U.S. and Europe who’d grown used to $10 dresses. Following the accident, H&M, Zara, Walmart, Gap, and other major brands announced they’d fund and oversee factory inspections in Bangladesh, demanding improvements from facilities that fell short and cutting off business with those that didn’t get better. Bangladesh, with the help of the United Nations’ International Labour Organization (ILO), created its own inspection program and vowed to shut down unsafe facilities. Better vigilance, everyone figured, would be central to preventing similar accidents from happening again.
CLIMATE PREDICTIONS—KIND OF like romantic comedies—are full of will they/won’t they suspense. Like this year’s La Niña. In September, the National Weather Service cancelled its months-long lookout for the climate phenomenon—which, as a counterpoint to El Niño, is associated with cooler overall global temperatures. Then, last week, the agency reversed. Its Climate Prediction Center predicted a 70 percent chance of La Niña forming, and folded that prediction into its Winter Weather Outlook. If true, that means the next few months will be warm and dry in the southern half of the US; wet and cool in the north.
Twitter is cutting 9% of its workforce – about 350 jobs – after reporting a sharp slowdown in revenue growth.
In the three months to September, revenues rose 8% to $616m. That was better than forecast, but lower than the 20% rise in the previous quarter.
The number of average monthly active users rose 3% to 317 million.
Last month, Twitter hired bankers ahead of a possible sale, but bids from potential suitors such as Google and Salesforce failed to materialise.
Shares in Twitter fell 7% earlier this month after Salesforce – considered to be the most likely bidder – said it had walked away from talks.
Jack Dorsey, chief executive, said he saw a “significant opportunity to increase growth” as the company improved the platform.
After over a year of secrecy and wild rumors, here it is: Nintendo’s next home gaming system, the Nintendo Switch (previously codenamed the NX.)
Nintendo released this preview trailer this morning. Though they officially confirmed that they were working on a new console way back in March of 2015, this is the first glimpse they’ve actually released.
As rumored, the system appears to be something of a home console/portable console hybrid. You’ve got a controller that connects to your TV for home use — but slide off the controller’s sides and attach it to the portable display (which also appears to act as the console’s brain), and you’re playing the same title on the go.
Nintendo has been saying for a while that they expected their next console to ship in March 2017, and the end of this video confirms they’re still on track for that timeframe.
Dispatches From The Front 