Did you ever ask yourself, “Why don’t people buy from me?”
The Biggest Marketing Challenge We All Face
The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!
There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.
If you’re putting together a marketing plan for your business and you need market research, consider conducting a focus group. Focus groups can help a company learn valuable information about customer attitudes and their perceptions about the business and its products or services.
Once only utilized by large companies, focus groups are now used by an increasing number of small businesses. They can help you determine how to target specific demographic groups, and their needs and desires.
The 80/20 Rule is a potent little principle that can increase your business revenue and make your life easier.
The gist of the 80/20 Rule is that you get 80 percent of your results out of 20 percent of your efforts. For example, 80 percent of your revenue comes from 20 percent of your customers, or 80 percent of your sales comes from 20 percent of your salespeople.
It doesn’t always come out as 80/20. It can be more extreme with 95 percent of the traffic coming from 5 percent of the roads on your commute, or 3 percent of your employees creating 67 percent of the errors. The point is that large results come from small efforts.
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.
It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.
Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, multidimensional human beings they are.
That’s the key takeaway from Saatchi & Saatchi’s global study on “Moms and Marketing: IRL (In Real Life),” which queried nearly 8,000 mothers with children ranging from newborns to 17-year-olds in China, Germany, Italy, India, Mexico, the U.K. and the U.S. (including U.S. Hispanics).
They are young, hip and trendy. They do everything online and many can be spotted walking or biking to work or getting on and off the subway with earbuds in and eyes cast downward on their phones. They are the Millennial generation, adults ages 18 to 34, and they may be casual but they are also generous, kind and purposeful, and every nonprofit needs them. Lauren Sims, CURE Childhood Cancer’s Director of Development, is a Millennial and offers “Do’s and Don’ts” when it comes to reaching this generation.
Did you know that 67 percent of smartphone shoppers will switch to a competitor’s site if the checkout process takes too long? That’s one of a handful of stats Google is releasing today in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing.
Here are four of the most interesting case studies in the report. It’s no surprise that mobile budgets keep growing, but if nothing else, the below examples should give brand marketers a better idea of which mobile tactics actually work.
1. Red Roof Inn:
An estimated 90,000 travelers are stranded every day from canceled flights. So the hotel chain and 360i ran a mobile search campaign targeting folks scrambling to find a nearby hotel with creative like, “Stranded at the airport?”
There’s a good reason companies are willing to spend big bucks on marketing and advertising: Wide-reaching campaigns on social media, radio, television and other channels can be a highly effective way to drum up a lot of attention for your company. But be warned — it may not always be the kind of attention you bargained for.
Despite their large marketing and social media teams, corporations will occasionally miss the mark in their ad campaigns, resulting in confusion at best and an offended, irate consumer base at worst. These marketing gaffes are even further amplified in an age of instant communication, viral social media posts and Internet archives, which means a company’s error can live on long after the tweet has been deleted or the TV spot has been pulled.
The last twenty years has seen a dramatic shift in the retail landscape ever since Amazon burst onto the scene. Offering a vast selection and ever-shorter shipping times, Amazon came to dominate retail sales, starting with books and quickly expanding to other categories.
Yet for all of Amazon’s disruption, the online giant is not invincible. Many retailers and etailers have built significant businesses by refusing to accept the status quo. Any business can learn to beat Amazon by incorporating these five easy tips:
1. Create a unique voice.
Many businesses believe they are unique when they really do not have anything that truly sets them apart. In order for a brand to stand out, it must have a story that aligns with both their business values and personal values.
What’s love got to do with marketing?
More than you might have guessed, according to some recent research from comedian Aziz Ansari and NYU sociologist Eric Klinenberg. With the June publication of Modern Romance: An Investigation, the co-authors shared their findings from a serious research project–including extensive interviews and focus groups–asking men and women of all ages, all over the world, about their communications experiences in the realm of romance.
On Thursday, at HubSpot’s INBOUND conference in Boston, Ansari and Klinenberg took the stage to present their findings to a crowd of more than 14,000 attendees. Here are four highlights:
1. Age has a lot to do with preferred modes of communication.
One topic Ansari and Klinenberg explored in their book was a common dating question: If you meet someone at a bar and get their contact info, what’s the best way to follow up? Should you call or should you text?
Dispatches From The Front 