When Christine Saun
ders saw her Southern California floral design company’s revenue dip last fall as the economy sputtered, she realized that creating products for do-it-yourself brides might spur sales. But the owner of The Spiraled Stem Floral Design didn’t want to carry the expense and burden of treading into this unfamiliar market alone.
Category: Case Studies
Accidental Entrepreneur | Entrepreneur.com
Ashley Qualls is an accidental entrepreneur. Her website, Whateverlife.com, which she set up in 2004, was created mainly as a way to share her custom MySpace.com templates with friends and family.
Read ArticleBrand Makeovers: 3 Lessons in Reinvention – Reinventing Your Brand | Entrepreneur.com
“You need a brand makeover when the marketplace tells you so directly: Sales are slowing and market share is shrinking,” Adamson says. “But it’s often too late to change things when they are really off. You have to catch it just at the tipping point when things are going great, but the increases are diminishing and momentum is giving out.”
Dispatches From The Front 