Traditional Marketing vs. Guerilla Marketing | Jay Conrad Levinson

Marketing is any contact between you and someone who may buy from you.

Marketing is a process, not an event. It is more akin to farming than to hunting. Even event oriented marketing starts well in advance of the date of the event.

Marketing is your opportunity to help your customers succeed.

Marketing never stops.

Marketing is about relationships. Products and money will go away, but a relationship can last forever.

You are your most important marketing weapon.

19 Differences between traditional marketing and guerilla marketing, as told by Jay Conrad Levinson, author of the ‘Guerilla Marketing’ series…

Continue reading “Traditional Marketing vs. Guerilla Marketing | Jay Conrad Levinson”

Brad Pitt’s Foundation Unveils Floating Home That Rises Up (and Away) in Floods | Sustainability | Fast Company

The first rule is...
The first rule is...

It’s inevitable that a Katrina-style hurricane will strike again. But maybe this time we should be prepared to go with the flow–literally. Brad Pitt’s Make it Right Foundation unveiled today the Float House, a home that can break away from its moorings in the event of a flood and rise up to 12 feet on guideposts.

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And you thought Brad was just an irresistible hunk.

Governor Schwarzenegger Signs Legislation Increasing Opportunities for Small Businesses

This article announces changes to how small business and Disabled Veterans Businesses are treated as it relates to state contracts. Also has a lot of nifty research information hidden amongst AHARNALD’s self congratulation. – Ed.

Bill Increases Small Business and Disabled Veteran Business Eligibility for  State Contracts and Recovery Act Projects

Governor Arnold Schwarzenegger today signed AB 31 by Senator (former Assemblymember) Curren Price (D-Inglewood), expanding small business and disabled veteran business enterprise participation in state contracts and American Recovery and Reinvestment Act (Recovery Act) projects. Small businesses and disabled veteran business enterprises make up 98 percent of all California enterprises, employ over half of our workforce and are projected to create 99 percent of the state’s future jobs. A recent study commissioned by the Procurement Division of the Department of General Services found that these firms produce about 50 percent more overall California economic impact for each dollar spent than large enterprises. Continue reading “Governor Schwarzenegger Signs Legislation Increasing Opportunities for Small Businesses”

Cartels Face an Economic Battle | washingtonpost.com

If anyone needs an argument about why marijuana should be legalized, this would be it.

The shifting economics of the marijuana trade have broad implications for Mexico’s war against the drug cartels, suggesting that market forces, as much as law enforcement, can extract a heavy price from criminal organizations that have used the spectacular profits generated by pot sales to fuel the violence and corruption that plague the Mexican state.

Anyone who says they believe in ‘free markets’ should be for the immediate repeal of  the marijuana ban. The free market will eliminate the drug underworld because ultimately, it’s less competitive. Billions can be used in more productive ways. We will have a new green industry for America (and these are jobs Americans would do). And finally Hershey, Coke and Taco Bell would see huge increases in revenue. Win-Win-Win-Win.

Ending the War on Drugs itself would reduce state and federal expenses government expenses by $50 billion dollars a year, almost enough to bail out a bank. We have spent over a trillion dollars, if you count back to 1971, when this all began. With that money, we created an organized crime machine more diverse and powerful than the Mafia, which was also created by a prohibition.

The War on Drugs should really be called the ’50 Years War On Drugs’ or ‘The Industry Against Drugs We Can’t Make Money On’. Or maybe it’s really the War on Drugs because everybody involved in it are taking drugs; Oxycontin, Viccodin, Viagra, Ambien….zzzzzzz….

William F. Buckley, a thought leader in the U.S. conservative movement believed all drugs should be legal on both libertarian and fiscal grounds. Come on all you free marketeers and fiscal conservatives. We’re wasting time and money when we should just be wasted.

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WTF, Google? | TechWatch | Fast Company

Walker, Texas Vandal
Walker, Texas Vandal

Processing billions of queries a day almost guarantees that Google will get some mutations now and then. Today, TechRadar discussed some of the quiddities of Google’s Suggest function, but the “WTF, Google?” meme goes much deeper. Here are some specimens.

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Editor’s Note: I’m a sucker for a Chuck Norris gag.

The End – How Wall Street Did Itself In | Portfolio.com

ded bull

I just reread this piece and decided to share it. If you were wondering how we got where we are today, this article combined with Matt Taibbi’s “Great Bubble Machine” (next article) will provide you with every thing you need to know.

To this day, the willingness of a Wall Street investment bank to pay me hundreds of thousands of dollars to dispense investment advice to grownups remains a mystery to me. I was 24 years old, with no experience of, or particular interest in, guessing which stocks and bonds would rise and which would fall. The essential function of Wall Street is to allocate capital—to decide who should get it and who should not. Believe me when I tell you that I hadn’t the first clue.

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The Great American Bubble Machine | Rolling Stone

Same As It Ever Was.
Same As It Ever Was.

Another post on our blog, ‘The End’ by Michael Lewis, is  prologue for this piece. It’s instructive and frightening. Especially when you take in to account the number of individuals setting American financial policy that have come from Goldman Sachs.

The Great American Bubble Machine

From tech stocks to high gas prices, Goldman Sachs has engineered every major market manipulation since the Great Depression – and they’re about to do it again

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