Author: knjohn

What Are the Biggest 2024 Cybersecurity Threats? | AllBusiness.com

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Cybersecurity professionals and hackers have effectively been engaged in a global conflict since 1988, when the first computer virus was launched. The so-called Morris worm was unleashed from a computer at the prestigious Massachusetts Institute of Technology (MIT). It infected upwards of 6,000 computers within 24 hours, resulting in damage that some estimate in the millions.

Since that watershed moment, cybersecurity experts have worked tirelessly to create ways to protect the digital assets in business networks, while their criminal counterparts devised insidious schemes to profit from the creativity and honest labor of others. Cybercriminals are again sharpening their technological knives, so to speak, and businesses should remain on high alert for these threats in 2024.

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How to Say Thank You for Supporting My Small Business | Small Biz Trends

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Your small business wouldn’t be where it is today without your valued customers. The holiday season and new year can be an ideal opportunity to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas.

Why Is It Important to Thank Loyal Customers?

Thanking customers can be an easy way to foster business loyalty. If you show your appreciation in a tangible way, customers may be more likely to continue purchasing from your business and interacting with your content or initiatives.

Top Examples of Small Business Thank You Message to Customers

If you’re looking to build customer loyalty and show your appreciation to your customers, the following ideas may help. Some may work specifically for long-time clients, while others can appeal to both new and returning customers. Here are some ideas and templates to get you started.

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Entrepreneur Quiz to Test Personality – See if Starting a Business is Right | Small Biz Trends

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Do you have an entrepreneurial personality? Do you have the right mindset and leadership style?  This personality quiz helps you see how well you fit into entrepreneurship and whether starting a business is right for you. Scroll down to take our simple entrepreneur quiz and see!

Psychology of the Entrepreneur

People often wonder if they would be successful as an entrepreneur.  After all, startups are not for the faint of heart. It takes more than a good business idea to be successful in a startup.  You need guts. Passion. A positive can-do attitude. That’s where an entrepreneur quiz comes in.

The simple fact is, that not all of us have entrepreneurial personalities. What if it turns out you are one of those people NOT suited to start a business?  It doesn’t mean you can’t be successful in life.  It just may be better for you to take a different career path.

Many people would rather know what they are good at, upfront, before they spend a lot of time pursuing a career.  And that is the idea behind this entrepreneur quiz.  Based on two decades of experience starting and running small businesses, we wanted to illustrate how entrepreneurs think and what makes them tick.  The questions below help you walk in the shoes of a startup entrepreneur for a few short minutes. A score of 70% or more is good.

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How to Be Successful at Social Media Marketing | Business.com

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Social media has provided multiple platforms where businesses can brand, advertise, and ingratiate themselves with their audiences. A strong social media presence can strengthen your company’s reputation and visibility while offering a window into your competitors’ strategies and activities.

Today, social media marketing is a crucial element of any business’s marketing plan. We’ve created a step-by-step guide to help businesses develop an effective social media marketing strategy, including pitfalls to avoid and tips to ensure successful social media marketing campaigns.

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Try These 10 Things to Get More Business Sales Leads | Business

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Many successful companies depend on adding to their customer base to grow their business. One key way to accomplish this goal is to ensure that companies receive a regular stream of sales leads. Here’s what you can do to generate leads for your business.

What is a sales lead?

A sales lead is a person or business that could purchase your company’s goods or services. A lead becomes a prospect once you’ve identified their level of interest and fit as a customer for your business. You can use different methods to identify sales leads, including advertising and marketing, cold calling, social media, referrals, outreach and networking, consultations, and product/service trials. Inbound marketing methods can help your business create a steady stream of inbound sales leads. Use the following lead generation strategies to generate sales leads for your business.

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A new wave of cheap mini-LED gaming monitors has arrived | Digital Trends

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HDR-capable gaming monitors are all the rage these days. Whether they’re OLED or mini-LED, it’s finally possible to get a really killer HDR experience from your monitor. Until very recently, however, you’d be spending lots of money to do it.

Enter a new wave of mini-LED gaming monitors, with prices as low as $280, that call into question similar-priced monitors that are edge-lit or have no local dimming at all. You’d be right to be skeptical, and even though these new monitors can’t compare against some of the best gaming monitors, they’re a big leap forward for putting proper HDR monitors in front of a lot more gamers.

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Fortnite is getting a Disney universe made by Epic Games | Digital Trends

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Epic Games is partnering with Disney to create “an all-new games and entertainment universe” that’s compatible with Fortnite.

Announced Wednesday afternoon — at the same time as it was announced that ESPN would be available as a standalone subscription in 2025 —  this partnership follows a $1.5 billion investment in Epic Games by Disney. They companies now plan to work together over several years to create this experience connected to Fortnite, which Disney says will “offer a multitude of opportunities for consumers to play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more.”

This announcement comes in the wake of Lego Fortnite’s success last year, which proved that full-on games like it, Rocket Racing, and Fortnite Festival could exist within what was once primarily a battle royale game. From what Epic Games and Disney are saying, it looks like this Disney game will be the most expansive project in this vein yet.

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11 Tips For Increasing Customer Engagement | The Startup Magazine

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Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business. While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Here are some proven tips to increase your business customer engagement. Create an omnichannel experience

Omnichannel experiences require offering a seamless and consistent customer experience across all your platforms. It allows a user to start one interaction and easily switch to another without disruptions. Creating an omnichannel experience is a great way to enhance the customer customer journey, as personalizing your customer service and building good relationships becomes easy. Allowing buyers to engage with your company on multiple fronts can increase repeat transactions. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies.

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What is Wrongful Termination? The Basics You Need to Know | The Startup Magazine

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Wrongful termination, which you might also hear referred to as wrongful dismissal or unfair dismissal, is a relatively common workplace issue. It refers to when an employer terminates an employee’s contract without providing a fair or legal reason for their decision.

Every employee should understand wrongful termination to identify if and when they need to take action if their employee fires them. An employee may need professional help for wrongful termination issues if they are unable to resolve the issue with their employer directly.

In this article, we’re going to cover the basics of wrongful termination so you know how to identify it and what to do if you’re a victim of unfair dismissal.

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Snap to lay off ‘approximately’ 10% of its staff | BBC

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Social media giant Snap, which operates Snapchat, has announced plans to cut “approximately” 10% of its staff.

The firm said in November 2023 it had 5,000 employees, suggesting around 500 people are facing redundancy.

It comes a day before Snap reports its fourth-quarter results – having reported a net loss of $368m (£294m) in the previous quarter in October 2023.

Snapchat said the move would “reduce hierarchy and promote in-person collaboration”.

“We are focused on supporting our departing team members and we are very grateful for their hard work and many contributions to Snap,” a spokesperson told the BBC.

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