Author: knjohn

How Do You Create a Content Calendar? | Business News Daily

~ knjohn ~ Leave a comment

Creating and publishing content regularly requires organization. That’s where a content calendar comes into play.

While some are more detailed than others, a content calendar helps you plan content weeks or months in advance. Creating a content calendar from scratch might seem intimidating or overwhelming, but it’s doable. We’ll explain why a content calendar is essential to your content marketing efforts and customer communications and how to create one.

What is a content calendar?

A content calendar, sometimes called an editorial calendar, is a schedule of the content you plan to write, produce and publish. You can create one using a spreadsheet, an actual calendar, or various business organization apps and tools.

Read More

How to Use Google Business Profile | businessnewsdaily.com

~ knjohn ~ Leave a comment

Half the battle of building a successful business is getting your company in front of the people who need your products and services. For many businesses, this means turning up on search engines and providing an easy way for users to visit their websites, get their contact information, read customer reviews and find directions to their locations. Google Business Profile is an essential tool that can help businesses accomplish all this and more and it’s as easy to set up as following the advice in this guide.

What is a Google Business Profile?

Google Business Profile is a free service that every small business owner should know about and use. Through your Google Business Profile, you can control the information displayed for your business across all of Google’s services, including Google Reviews and Google Maps. If you change a piece of info in your Google Business Profile, such as your hours or location, it will update everywhere automatically.

Read More

The Power of Extreme Ownership: Leadership Lessons from the Battlefield to the Boardroom | LifeHack

~ knjohn ~ Leave a comment

The streets of Ramadi, Iraq, 2006. In the aftermath of a tragic friendly-fire incident that resulted in the death of an Iraqi soldier, Navy SEAL Task Unit Commander Jocko Willink faced a crucial leadership moment. Instead of pointing to the fog of war, communication breakdowns, or the multiple factors beyond his control, Willink did something unexpected: he took complete responsibility for the incident. This decision would later become the foundation of a leadership philosophy that has transformed organizations worldwide.

The principle that emerged – Extreme Ownership – is deceptively simple: leaders must own everything in their world, no exceptions. But this simplicity masks a profound truth about effective leadership that extends far beyond the battlefield.

Read More

The Science of Self-Affirmations: How Neuroplasticity Transforms Your Mindset | LifeHack

~ knjohn ~ Leave a comment

Picture this: You’re about to give an important presentation at work. As you wait for your turn, your mind floods with thoughts like “I’m not good enough,” “I’ll probably mess this up,” or “Why did I ever think I could do this?” Sound familiar?
We’ve all been there. In a world where self-doubt seems to be our constant companion, it’s easy to fall into patterns of negative self-talk that hold us back from reaching our true potential. But what if there was a way to shift these patterns and harness the power of our own minds to propel us towards success?

Enter the world of positive self-affirmations – a practice that’s been gaining recognition not just in self-help circles, but in scientific communities as well.

Read More

EPA allows California to ban sales of new gas cars by 2035 | Fast Company

~ knjohn ~ Leave a comment

The Environmental Protection Agency (EPA) on Wednesday granted two requests from California to enforce strict standards for vehicle emissions, including a rule aimed at banning sales of new gasoline-powered cars in the state by 2035. The incoming Trump administration is likely to try to reverse the action.

The California rule is stricter than a federal rule adopted this year that tightens emissions standards but does not require sales of electric vehicles.

EPA said its review found that opponents of the two waivers did not meet their legal burden to show how either the EV rule or a separate measure on heavy-duty vehicles was inconsistent with the federal Clean Air Act.

Read More

Congo accuses Apple of using conflict minerals | Fast Company

~ knjohn ~ Leave a comment

The Democratic Republic of Congo has filed criminal complaints against Apple subsidiaries in France and Belgium, accusing the tech firm of using conflict minerals in its supply chain, lawyers for the Congolese government told Reuters.

Congo is a major source of tin, tantalum and tungsten, so-called 3T minerals used in computers and mobile phones. But some artisanal mines are run by armed groups involved in massacres of civilians, mass rapes, looting and other crimes, according to U.N. experts and human rights groups.

Apple does not directly source primary minerals and says it audits suppliers, publishes findings and funds bodies that seek to improve mineral traceability.

Read More

Florida Man Pleads Guilty to Odometer Tampering Scheme Involving Over 140 Vehicles | Small Business Trends

~ knjohn ~ Leave a comment

Drew Mitchell Schreiber, a resident of Orlando, Florida, pleaded guilty in federal court to three counts of odometer tampering. The charges stem from his role in a scheme that involved rolling back the odometers of more than 140 high-mileage vehicles and selling them to unsuspecting buyers across the United States.

The plea was entered in the U.S. District Court for the Middle District of Florida. Schreiber owned Central Florida Automotive Group, now operating as Southeastern Credit Union Solutions, in Winter Garden, Florida. According to court documents, he purchased high-mileage used vehicles from wholesale auto auctions across Florida and manipulated their odometers, rolling them back by as much as 428,000 miles.

Fraudulent Sales Across the U.S.

After altering the odometers, Schreiber resold the vehicles through auto auctions or online direct sales, targeting used-car dealers who then unknowingly sold the vehicles to individual buyers. These fraudulent transactions enriched Schreiber with significant profits. Many of the vehicles involved in the scheme were over 10 years old, enabling Schreiber to obtain “exempt” titles that did not require mileage disclosure, further concealing the fraudulent activity.

Source: Florida Man Pleads Guilty to Odometer Tampering Scheme Involving Over 140 Vehicles – Small Business Trends

What Grubhub’s 2024 Delivered Trends Mean for Small Restaurant Owners | Small Business Trends

~ knjohn ~ Leave a comment

Grubhub’s 2024 Delivered Trends Report highlights the growing demand for unique, bold, and over-the-top delivery experiences. For small restaurant owners, the report offers valuable insights into consumer preferences and strategies to capitalize on these emerging trends. Here’s what the findings mean for your business and how you can adapt to thrive.

Protein Dominance: Chicken Leads the Pack

With chicken accounting for nearly 40% of Grubhub restaurant orders, the demand for protein-packed meals is undeniable. Small restaurant owners should:

  • Feature customizable protein options on your menu, like double protein or unique protein pairings, to attract health-conscious and meal-prepping customers.
  • Highlight popular trends like cottage cheese-based dishes, which are experiencing a renaissance. If your kitchen has the capability, experiment with incorporating high-protein options like cottage cheese toast or flatbreads.

Read More

Cyber Security Risks That Threaten Businesses | Business

~ knjohn ~ Leave a comment

If your business depends on computer systems to operate, you need to understand the cyber risks you face and how they can impact your company. A cyberattack could leave you financially responsible for consumer losses and significantly impair your business operations for days or even weeks. In this article, we explain the different types of cyber risks and what you can do to reduce them.

What is cyber risk?

Cyber risk is the threat of data loss, property destruction or ransom demands resulting from a hack of your company’s IT systems. Cyberattacks can result in a financial loss or disruption to your business. They can also harm your brand’s reputation if consumers don’t feel their information is secure with your organization.

Cyber risks can lead to computer system failure and the unauthorized use of information. If an unauthorized person gains access to your computer system and databases, they can halt your operations or steal your information unless you pay a ransom. This is why you need to have the right cybersecurity.

Read More

How Telematics Systems Improve Business Fleets | Business

~ knjohn ~ Leave a comment

Telematics technology is becoming a staple among businesses that use fleets of vehicles and heavy machinery. Telematics is more than just GPS tracking; it’s tech that offers you a gold mine of data. You can use that data to improve your bottom line and run your business and worksite more efficiently. The best telematics systems keep track of dozens of aspects and components, allowing you to build an improvement plan for your worksite.

The combination of GPS, monitoring systems and a data-gathering interface make up modern telematics systems. This allows you to keep track of individual vehicles when they’re out in the field. Not only is it smart to know where your vehicles are at all times, but you’ll also have a complete history of the fleet’s journey. Diagnostics allow you to monitor the status of machinery, whether or not it’s on-site.

Read More