The 10 Commandments of Business from Jim Collins | Page19

1024px-Walgreens_store-800x4901. Find your Hedgehog concept. — Good to Great

Imagine a fox hunting a hedgehog. The fox is crafty and invents a battery of complex tactics to get at the smaller creature, yet despite all of its cunning, the fox never wins. The hedgehog has a simple, foolproof parry to any attack: it curls up and becomes an unbreachable spiked ball.

According to Collins, good-to-great companies find their own Hedgehog concept—something simple, clear, and fail-proof—by asking themselves three key questions:

What can we be the best in the world at?

What can we be passionate about?

What is the key economic indicator we should concentrate on?

Collins found that after an average of 4 years’ iteration and debate, good-to-great companies discovered their own Hedgehog concept at the intersection of these questions. After that point, every decision in the company was made in line with it, and success followed.

Take the example of drugstore chain, Walgreens. The Walgreens Hedgehog concept was to be the best, most convenient drugstore with a high customer profit per visit. By pursuing it relentlessly, Walgreens outperformed the general stock market by a factor of 7. By contrast, their competitor, Eckerd Pharmacy, lacked a simple Hedgehog concept and grew sporadically in several misguided directions, eventually ceasing to exist as an independent company.

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  5 Easy Ways to Refine Your Blogger Outreach Emails |Getentrepreneurial.com

Just like an outreach email should be easy to look at and digest so is this blog post!

1. Type with a purpose

Before you send that outreach email, peruse the blog, hone in on what you are asking for of the bloggers you’re pitching and what you are willing to give to them for their time and awesomeness.

Emails that are super short and to the point have the best response rates because, let’s face it, we are all slammed and time is too precious to read a lengthy email!

The first sentence of your email should state who you are and why you are reaching out.

2. Don’t overdo the subject line

When inboxes fill up, it’s common practice to delete a bunch based on subject lines. Something that is over the top or too “salesy” are the first ones to be clicked in to oblivion.

Try asking a simple question or having a conversational subject line like “Your latest post on xyz pain point was awesome” or something as simple as “let’s collaborate” is more effective that over thinking it.

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The Future of Messaging: How to Text Without Data or Wi-Fi | Inc.com

getty_173501828_970647970450049_59239Forget having directions, tickets, or our checkbook with us. Our lives now seem to revolve ensuring that Wi-Fi will be there wherever we may roam so we can open our digital wallets, Google map it, or have our tickets scanned. When there is no Wi-Fi, our biggest fears come to life.

There is hope, thanks to some inventive technologists and entrepreneurs who have designed a solution that goes beyond data and mobile network requirements. (Yep, you could all text without a data plan.)

Yes, some of us have iMessage if we use iPhones and iPads, which means we can forgo that unlimited texting plan on our smart phone bill. However, we are all still slaves to Wi-Fi or have memorized how fast our data plan is chewed up with every ping.

But, another iOS app is rapidly changing how teens are texting through their Apple devices, and soon it will do the same with those with Android systems.

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10 Ways to Identify a Great Business Idea |Business News Daily

While good business ideas are a dime a dozen, great ones are as common as a 1965 silver dime.

Just a fraction of new businesses last more than two years. So what makes a successful venture? From uniqueness to the ease of scaling the concept up or down, entrepreneurs say a number of things should be considered when trying to establish whether an idea is just good or really great. Here are 10 factors to contemplate:

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This Smartphone Is Made From Fairly Mined Minerals, And It’s Designed To Last Longer Than Your Contract | Co.Exist

3047535-slide-s-7-this-cellphone-is-made-from-fairly-minedBas van Abel wanted a phone that worked well enough, but avoided the conflict mineral issues and harsh working practices built into mainstream devices. So two years ago, he created the Fairphone, a phone that would be adequate in its functionality but exemplary in its supply chain.

Since we last spoke to him, he seems to have succeeded. The Dutch company has sold 60,000 units and established a string of direct and traceable relationships with mineral suppliers around the world. Now it’s launching a wholly new version, one that considers not only the phone’s pre-life but its longevity and afterlife as well.

As you can imagine, building a phone from scratch isn’t easy, especially when you have ethical expectations. “We had a lot of people expecting us to kind of create world peace at the same time as making a phone,” Van Abel says. “I felt a little bipolar. Sometimes I felt like dying. At other times, I felt on top of the world.”

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5 things to consider before you quit your job and go to grad school | Mashable

Do you have some vague plans to go back to school at some point, and get more education? Can’t go wrong with another degree, right?

Well, no. In fact, that’s actually a pretty dangerous assumption.

Getting an expensive degree without knowing exactly what you’ll be getting out of it is a quick way to rack up debt that won’t necessarily help you achieve your goals. So, before you (possibly) get yourself in a lot of trouble, here are five questions to consider before applying to school, again.

1. What are the requirements, and do they seem interesting to me?

First things first, are you even interested in additional studies? You never want to get a graduate degree solely because you don’t like what you’re doing now or because you don’t know what you want to do next.

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Facebook’s photo app will not be available in Europe | BBC News

Facebook’s photo-sharing app Moments will not be made available in Europe due to concerns about its use of facial recognition, it has been revealed.

The app, which allows users to share mobile-phone photos with friends without posting them publicly, was launched in the US this week.

The Irish data regulator said that users must be given a choice about whether they want it, with an opt-in.

There is currently no timetable for such a feature, said Facebook.

Richard Allen, Facebook’s head of policy in Europe said: “We don’t have an opt-in mechanism so it is turned off until we develop one.”

Moments arranges the photos on someone’s mobile phone into groups, based on when they were taken. The facial recognition technology can identify Facebook friends to whom users can then forward the photos.

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10 Skills That Are Hard to Learn But Pay Off Forever | Entrepreneur

The best things in life may be free, but that doesn’t mean they won’t take time, sweat, and perseverance to acquire.

That’s especially the case when it comes to learning important life skills.

In an effort to ascertain which talents are worth the investment, one Quora reader posed the question: What are the hardest and most useful skills to learn?

We’ve highlighted our favorite takeaways.

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A California Ruling Just Challenged Uber’s Entire Business Model | Bloomberg Business

downloadCalifornia’s labor commissioner said an Uber Technologies Inc. driver who connects with customers through the company’s app must be considered an employee, a decision that strikes at the heart of its business model.

San Francisco-based Uber, like other “sharing economy” startups, has built a business around a flexible car fleet piloted by people it contends are independent contractors. If Uber’s drivers were treated as employees, the company would be required to guarantee them a minimum wage, compensate them for mileage and pay into social security.

“We see this as a problem that’s growing larger with each year, with employees lacking security and even basic rights when they are treated as independent contractors,” said Steve Smith, spokesman for the California Labor Federation, which has backed tougher regulations on ridesharing companies.

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