Author: knjohn

  3 Ways to Get More Ideal Customers |  Getentrepreneurial.com

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ideal-custIt costs too much to do business with some people.

Who are your “some people?”

How much time do they steal from your enjoyable customers? How much energy do you give them? How much attention that can be more profitably invested in your ideal customers relationships?

You’re throwing good time, energy, attention and therefore money after bad.

So why are you doing business with “some people?”

Select one of them. Just one. The most obnoxious of the bunch.

Here are 3 Ways to Get More Ideal Customers:

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Alphabet Lets Google Chase Moonshots and Stay Profitable | WIRED

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GOOGLE IS NOW many Googles.

Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.

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3 million gallons of toxic waste spilled by EPA is turning Colorado waters to orange sludge | Mashable

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DENVER — The Environmental Protection Agency says the mine waste spill into Colorado waters is much larger than originally estimated.

The EPA now says 3 million gallons of wastewater spilled Wednesday and Thursday, instead of 1 million. The revision came after the EPA used a stream gauge from the U.S. Geological Survey. An EPA-supervised crew, who was trying to enter the mine to pump out and treat the water, caused the spill. The agency has not said how long cleanup efforts will take.

But an EPA official said Sunday that she doesn’t believe wildlife will suffer significant health impacts from the wastewater from an abandoned mine in southwestern Colorado.

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Seattle’s $15 An Hour: Measure The Unemployment Effects And There They Are | Forbes

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downloadWe do keep being told this most delightful story: that raising the price of something isn’t going to change demand for that same thing that has just risen in price. This does rather contradict most of what we know about economics and the price system: demand curves do slope downwards after all.

True, there is one well known exception, what is called a Giffen Good (the definition of which is a good where the demand curve does not slope downwards). The only proven examples of this are wheat noodles in North China and rice in South China. But the general point is accepted that it probably applies to the subsistence carbohydrate in subsistence economies. People are living so close to the starvation line that when the price of the basic foodstuff goes up they have to cut their expenditures on other foods (possibly, little tasties or sauces to get that basic glop down) and increase their demand for that basic subsistence food in order to stay alive. They’re limited by the fact that they already live so close to the 2,000 or 3,000 calories a day needed to keep going. So, this might also apply to tortillas in the poorer parts of Mexico, or mealie meal in sub-Saharan Africa and so on.

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Five Things You Don’t Know About Millennials and Teens | Ypulse

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Every month, we survey 1000 13-32-year-olds to learn about young consumers’ attitudes and behaviors, and today we’re using recent data to highlight five things that you probably don’t know about Millennials and teens, from their mobile behavior to their spending habits. Not everything you’ve read about them is true…

1. THEY’RE MORE TRADITIONAL THAN YOU THINK. 

Hookup culture and all those “newfangled” dating apps get a lot of attention, but in reality Millennials and teens are more traditional than you might think. 50% of 13-32-year-olds have been on a formal date, 25% are in a committed relationship, and 17% are married. The majority of those in a relationship met their significant other in an old-fashioned way: 32% met at school, 22% through mutual friends/family, 9% met at work. But how real is that infamous hookup culture? Only 23% of those over 18-years-old have had a one night stand. And while it’s true that sexting is a thing—34% have sexted, and 15% have “naughty Snapchatted”—the majority want stability in their romance, with 75% saying they want to be in a long-term committed relationship.

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Google Tightens How Advertisers Buy YouTube Ads | Adweek

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Google wants more control over how advertisers buy YouTube ads.

On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic network, by the end of the year.

Instead, advertisers will need to go through Google’s AdWords or DoubleClick Bid Manager, the company’s other two pieces of software that marketers use to buy search and skippable TrueView promos.

The move shows how Google wants a tighter grasp on its ad business. DoubleClick Ad Exchange works with third-party ad tech firms to help brands manage their campaigns and gain access to extra data that Google itself doesn’t provide advertisers. In those cases, the Mountain View, Calif., company doesn’t have as much control over its ad network as it may want. By contrast, AdWords and DoubleClick Bid Manager campaigns are handled by Google reps

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5 Ways to Turn an Embarrassing Failure into a Giant Success | Inc.com

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getty_200397990-001_970728970450047_63217There are very few stories of success that don’t start with at least a few failures along the way. But certainly not everyone who fails succeeds. Failure can easily turn into an insurmountable hurdle that can stop you in your tracks.

So what’s the difference between those who let failure stop them from reaching their goals and those who turn failure into a giant success? It has to do with the way they respond to adversity. Here are five ways to turn failure into a giant success:

1) Accept that Failure is Part of the Journey Toward Success

Saying, “Failure isn’t an option,” quickly turns any failed attempt into a catastrophic event. The truth is, sometimes failure is unavoidable. Accepting that failure is part of the long journey to success can prevent you from panicking, even when you encounter the worst case scenario. A calm mindset is crucial to overcoming failure.

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Pfizer and Flynn Pharma accused of overcharging by CMA | BBC News

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Pharmaceutical firms Pfizer and Flynn Pharma have been accused by the UK’s competition watchdog of charging “excessive and unfair” prices for an anti-epilepsy drug.

Phenytoin sodium capsules, used by 50,000 people in Britain, are made by Pfizer and sold by Flynn.

Pfizer said it was co-operating with the Competition and Markets Authority.

When Pfizer made the drug under its Epanutin brand name, the NHS spent about £2.3m on the drug, the CMA said.

This amount soared to £50m in 2013.

The CMA said Pfizer sold UK distribution rights to Flynn in 2012, but continued to make and supply the drug to the company.

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Harvard MBAs don’t want to go into banking anymore | Business Insider

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downloadHarvard Business School graduates are some of the most sought-after new hires in the world.

They’re among the top choices for companies in just about every industry — including Wall Street investment banks.

It turns out, however, many of them are no longer interested in that industry.

Only 4% of the 2015 graduating class said they wanted to work at an investment bank, reports Bloomberg’s Jennifer Surane.

Of the 46 students in the top 5% of the class, only one expressed an interest in banking, according to the report.

The report cited data from a member of the graduating MBA class, who blogged about the findings of a class survey he received from the university.

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