Author: knjohn

5 Corporate Marketing Efforts That Backfired | Business News Daily

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There’s a good reason companies are willing to spend big bucks on marketing and advertising: Wide-reaching campaigns on social media, radio, television and other channels can be a highly effective way to drum up a lot of attention for your company. But be warned — it may not always be the kind of attention you bargained for.

Despite their large marketing and social media teams, corporations will occasionally miss the mark in their ad campaigns, resulting in confusion at best and an offended, irate consumer base at worst. These marketing gaffes are even further amplified in an age of instant communication, viral social media posts and Internet archives, which means a company’s error can live on long after the tweet has been deleted or the TV spot has been pulled.

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What are Tax Extenders for Small Businesses | Morey & Associates

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downloadTax extenders are a group of fifty tax breaks that apply not only to small businesses but teachers and individuals as well. What you need to be concerned with are those that apply directly to small businesses. While these tax breaks are temporary in nature, they can have a serious impact on how you conduct your business for the next year.

In 2013, these tax breaks actually expired on December 31st, but the United States Congress retroactively extended the tax breaks into 2014. They typically do this at the last moment of the year, or right after the first of the new year, making it difficult for small businesses to plan ahead. These tax breaks are also only renewed for one year meaning they will have need to extend them again before the end of 2014, so they can carry over into 2015.

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The 10 U.S. Cities With The Biggest Gap Between Rich And Poor | Co.Exist

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In San Francisco, the richest 5% of households rake in an average of $423,000 a year, while the poorest 20% make around $24,000. The income gap between rich and poor is even worse in Atlanta, where the wealthiest people make nearly 20 times more.

As the gap between rich and poor grows in the U.S., it’s worst in big cities. In a Brookings Institution ranking of the most unequal cities in the country, Atlanta and San Francisco topped the list, but others were close behind.

Big cities have more inequality for two reasons, says Alan Berube, deputy director and senior fellow of the Metropolitan Policy Program at Brookings. For one, they contain relatively more subsidized housing and services for the poor. On the other end of the spectrum, most cities are also home to the highest-value jobs in their regions, in sectors like finance, professional services, education, and technology.

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The Pickup Truck of Electric Bikes May Be Better Than a Car | WIRED

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NEW TO SAN Francisco, I discovered quickly that having a car is terrible, but not as terrible as relying on the city’s horrific public transportation or spending the few dollars I have left after rent on surge-priced Ubers.

For me, and for an increasing number of people in cities all over the world, the answer is a bicycle. 60 percent more people commute to work on a bike now than a decade ago, and cycling infrastructure has grown as cities have become too congested to handle more cars. Bikes rule, cars drool.

For a couple of weeks this summer, I sat in the seat of a bike called the Xtracycle Edgerunner 10e. This is no ordinary bike. This $5,750 beast is a longtail, one in a burgeoning breed of giant, high-tech cargo bikes. The 10e is capable of carrying up to 400 pounds’ worth of people, groceries, and whatever else you can think to throw in its many compartments. It comes with an electric motor, too, which makes it far easier to carry that huge load. This is the Ford F150 of bicycles, sold on its towing capacity—or maybe the Subaru Outback, the family-friendly car you can count on.

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Illinois refuses to make lottery payments, thus hitting the jackpot for outrage | Mashable

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There is a fight brewing to save the last glimmer of the American dream.

No, we’re not talking about the dream of owning a home, a feat that is less common in the U.S. today than any time since 1967. Nor are we talking about the idea of sending your children to college so they can have a better life, a reality threatened by the fast rise in student loan defaults. And of course we’re not talking about the ability to retire because, well, let’s be honest: that dream is shot to hell.

The fight is to preserve what could more accurately be called the insurance policy for the American dream: winning the lottery.

When all else fails, as it too often does, you have the option to spend money you do not really have on lottery tickets you should not really buy in the hopes that it just might (but probably won’t) pay for the dream you hoped hard work and a smooth functioning economy would provide. (Even though the lotto often ends up funding a nightmare of robberies, divorce and general burnout from the sudden wealth.)

In recent weeks, however, it has come to light that one state is reneging on this all-important obligation. The Illinois Lottery has stopped paying out prizes of $25,000 or more to winners as lawmakers have yet to pass a budget for the state which is about $5 billion in the red.

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  3 Easy Strategies to Help You Achieve Your Vision | Getentrepreneurial.com

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Sometimes the simplest tools can lead us to our biggest breakthroughs. Here are three tips that can help you achieve the vision you have for yourself.

Visualize Your Way to Success

If you have a pair of scissors, some old magazines, glue or tape, and some sort of poster board or canvas, you can make your own vision board. You don’t need to be a talented artist – you really don’t even need to be particularly creative – the purpose is to make your vision come alive through meaningful images.

You can cut out pictures, single words, and entire quotes – anything that you can dream of! Choose images that really resonate with the goals you have. You can create multiple boards if you’re the type of person who loves organization – for instance, one board for your personal goals, another for business oriented ones.

To get the most out of this exercise, I recommend setting aside about an hour where you’ll be undisturbed. Remember, there is no right or wrong way to create your board – have fun with this!

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Congress May Give IRS Authority To Regulate Tax Preparers | Forbes

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Last year, Internal Revenue Service (IRS) Commissioner John Koskinen announced the Annual Filing Season Program, a voluntary and temporary program intended to fill the holes left after the IRS lost the right to regulate tax preparers following Loving v. Commissioner. At the time, Commissioner Koskinen called the program “not the ideal solution” and was hopeful that Congress would enact a proposal that would give the IRS the authority for mandatory oversight of return preparers.

He wasn’t alone. Nina E. Olson, the National Taxpayer Advocate, has long been a proponent of tax preparer regulation: she has been urging Congress to move forward on such a program since 2002. Post-Loving, Olson has pushed Congress to pass legislation to authorize the IRS to reinstate the RTRP program.

Now, more than a year – and a few more lawsuits – after Loving, it appears that both Commissioner Koskinen and Taxpayer Advocate Olson may get their wishes.

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5 Ways Any Business Can Survive (and Thrive) Against Amazon | All Business

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The last twenty years has seen a dramatic shift in the retail landscape ever since Amazon burst onto the scene. Offering a vast selection and ever-shorter shipping times, Amazon came to dominate retail sales, starting with books and quickly expanding to other categories.

Yet for all of Amazon’s disruption, the online giant is not invincible. Many retailers and etailers have built significant businesses by refusing to accept the status quo. Any business can learn to beat Amazon by incorporating these five easy tips:

1. Create a unique voice.

Many businesses believe they are unique when they really do not have anything that truly sets them apart. In order for a brand to stand out, it must have a story that aligns with both their business values and personal values.

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