Imagine perusing 174 newspapers a day. Don’t bother imagining, actually—you already do it! In an age of information overload, here are 3 behavioral-science-based tricks to draw in your audience. Every day the average human is exposed to the informational equivalent of 174 newspapers. Two decades ago, people brushed with only 48 newspapers’-worth of information—less than a quarter of what we’re bombarded with now. At this point in our digital evolution, we’re all familiar with the purists’ lament for the simpler, less informationally encumbered days of yore. And it’s a fair eulogy, too. So much of our daily lives are commandeered by this ad or that notification clamoring for our attention from the glistening stage of an e-device. Even our reading material screams in ways that a canvas-backed book never could.
Author: knjohn
How to Turn Your Idea Into a Product (and Launch It!) | Business News Daily
Every product out on the market today started as an idea in someone’s head. From a mobile device to a software platform or a kitchen gadget, most items you can purchase came to life through the process of invention.
The road from concept to finished product can be a long one, and those who travel it often face numerous obstacles and setbacks. But armed with the right information and resources, you can put yourself on the path to bringing your invention to market. Here’s what you need to know to get started.
5 Great Medical Innovations Of The Past Few Years |Cool Business Ideas
When we look back on history, we often judge how far we have come by looking at the advancements we have made in medicine. Things like the polio vaccine, the discovery of penicillin and open heart transplants show us how far we have progressed. And while it may seem like these major innovations are few and far between, there are actually some major medical innovations happening all of the time. Below are just 5 of some of the best medical innovations of the past few years.
Tips for Choosing the Right Investor for Your Business | Getentrepreneurial
Entrepreneurs needing the help of investors commonly feel compelled to take whatever money comes along, no matter who is offering it.
While funding is understandably critical to the successful operation of a startup, there are times when accepting money is the wrong decision for a company. If you think of investors as relationships, then the reality of entering into a bad relationship that you won’t be able to walk away from for possibly several years should be sobering.
Here are a few tips that will help you make the right decision when it comes to choosing the right investor for your business.
Why Vulnerability, Authenticity and Love Are 3 Must Haves for Entrepreneurs | Entrepreneur
It takes a lot of characteristics to run a business. Ambition, intelligence and tenacity are just a few. It also takes love. It takes love for your vision, your work and yourself. Love is the thing that burns inside you when people tell you that you should give up on your idea. It’s the reason you get out of bed in the morning, ready to kick butt at your own business. Love is also the grace you grant yourself when you make a big mistake.
Love can take many forms, like showing vulnerability by putting yourself out there, trusting in a process to allow something to unfold and being authentic with the people you encounter everyday. It can seem uncomfortable to talk about these things in a business article, but the truth is — that’s where all the magic happens.
How to Make Location Independence Work for You | All Business
One of the things I’ve thought a lot about recently is location independence. Even though I still have a “real” job, my online businesses are doing well, and I know that if I quit my day job, I could live anywhere I decided.
Location independence is on the rise, thanks to technology that allows us to do more remotely. You don’t even have to own your own business to enjoy location independence. Telecommuting is on the rise, thanks to an increasingly mobile workplace, and you might be able to work for “the man” while still living where you want.
If you want to make location independence work for you, here are a few things you can do to move forward:
US government sues Ferguson over police reform | BBC News
The US Justice Department is suing Ferguson, Missouri to force the city to adopt police reforms negotiated with the federal government.
Unarmed black teenager Michael Brown was shot dead by a police officer in the city in 2014, sparking protests.
Ferguson was required to reform its policing after investigators found widespread racial bias in the force.
US Attorney General Loretta Lynch said there was no option but to sue after the city voted to revise the agreement.
How Do You Stop the Biggest Gas Leak Ever? | Bloomberg Business
Steve Conley got the call early on Nov. 5. A natural gas storage well was leaking methane into the air at Aliso Canyon, near a Los Angeles suburb, and no one knew just how bad it was—could he get a read on it? Conley, an atmospheric scientist and a pilot, rushed to a small airport northeast of Sacramento. He’s flown more than 1,500 hours measuring emissions over oil and gas operations in one of his two single-engine Mooneys. Tubes mounted on each Mooney’s right wing suck air into two chemical analyzers stored in the luggage compartment. Soon Conley was soaring south across California’s Central Valley.
BuildDirect Wants To Become The Amazon Of The Home Improvement Industry, Launches Marketplace | TechCrunch
BuildDirect is an online marketplace for buying home improvement products. Today, the company is opening its platform to third-party sellers with the launch of its Home Marketplace.
Unsurprisingly, selling heavyweight products like flooring and roofing materials online takes a very different approach to logistics than selling books. As BuildDirect’s co-founder and CEO Jeff Booth and its VP of marketing Joe Thompson told me, the company spent the last few years perfecting its approach to how it ships its goods around the U.S. and Canada.
While the Vancouver, B.C.-based company can’t use FedEx or UPS to ship its goods, though, it’s still taking a page out of Amazon’s playbook by using data analysis to predict demand and adjust pricing to manage it.
A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated’s 2016 Swimsuit Issue | Adweek
When you break open Sports Illustrated’s Swimsuit Issue on Feb. 16, you’ll see plenty of eye-popping stuff, including Justin Bieber’s ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star Ronda Rousey wearing even less than that (just body paint, in fact).
But the biggest surprise this year is actually on the advertising pages. Clad in a reflective gold bikini, Nicola Griffin will demonstrate that swimsuit models are not always stick figures—and they’re not always twentysomethings, either. At 56-years-old, Griffin is the oldest women to appear in SI’s fleshy showcase since its debut in 1964.
“People think you lose your sex appeal as you get older—but that’s a myth,” Griffin said in a statement. “I’ve never felt sexier.”
Dispatches From The Front 