Social media is one of the most powerful marketing tools available to small businesses and entrepreneurs. Currently, 84% of all consumers check out a brand’s social media page before making a purchase, resulting in about 20% of all sales coming directly through links from social media. For this reason, entrepreneurs often prioritize getting as much visibility on social media as possible. One of the most effective ways to accomplish this is by creating viral content and taking advantage of emerging trends.
The challenge with trends is that they only create a very short window of opportunity, lasting just a few days or weeks. These trends can be difficult to spot when they are just warming up. Most brands that try to capitalize on trends do so when the trend is fizzling out and don’t get the most benefit. Companies that can jump on the leading edge of a trend can significantly improve their ability to be prioritized by the social media platform’s algorithm and gain massive momentum from going viral. This can result in thousands, if not millions, of additional views to your post or social media profile. A single viral post can completely change the trajectory of your business’s long-term success.
Dispatches From The Front 