In November, Kevin Hrusovsky paid a visit to the NFL’s headquarters on Park Avenue in New York. Hrusovsky (pronounced ruh-sov-skee) is chairman and chief executive officer of Quanterix, a life sciences startup that makes machines for measuring proteins and other biomarkers in the blood. He had the NFL’s attention because researchers have been using his company’s machines to hunt for markers of concussions and neurodegenerative disease. In an open letter NFL Commissioner Roger Goodell published in September about the league’s commitment to player safety, he wrote that Quanterix was developing “a blood test to reveal a concussion diagnosis.” It would be, Goodell said, “a major breakthrough.” The league, through a partnership with General Electric, has awarded Quanterix $800,000 in grants in the past three years. Hrusovsky was hoping to persuade the NFL to invest directly.
Author: knjohn
Hemelswater Makes Beer From Rain On Urban Rooftops | Pop-Up City
Climate change makes it rain more often and more heavily in Western Europe’s low countries. At the same time the streets of our cities are completely paved, leaving no room for water to drain. This causes increasing urban flooding issues. But there is a solution, and it’s called beer.
The Amsterdam-based brewery Hemelswater has started to collect water from rooftops in the city to make beer from. Their first beer is called Code Blond and is collected from the roof of the Volkshotel building in Amsterdam. The name Code Blond refers to the weather forecasting codes that indicate dangerous weather expectations such as storm, snowfall and heavy rainfall in the Netherlands. As a consequence of the changing weather conditions these weather alarms are being used more often than in the past.
I Don’t Care How Good You Are At What You Do | marketingforhippies.com
I recently went to see a holistic health practitioner in town about whom I’d heard good things.
I arrived at his office and was welcomed to sit down.
He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained.
So he took my pulse for about a minute and then, for the next 45 minutes told me what was going on and what I needed to do about it based on my particular constitution and body type. As he made these suggestions, he typed them into the email he was going to send me.
Take Complete Charge of Your Content | Duct Tape Marketing
In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big or small are slowly preparing themselves to deliver value added real-time contextual content with videos, images, GIFs and infographics.
Content creators and marketers get a chance to enrich their customers with a more personalized content, those that can add value to the brands and those that can stand out. The key point here is to keep appearing with different sets of quality content. But, the majority of the marketers are still lacking the confidence to take complete control of their contents. Campaigning such content is no doubt going to be complex. Efficiency in creating contextual content, formatting them as per the need of their target audience, and distributing them through proper channel needs little homework.
Porsche 911 Carrera: REVIEW, PHOTOS | Business Insider
We don’t lack for sports cars in this world. If you want some affordable thrills behind the wheel, you can buy a Mazda Miata for less than $30,000 (and you can buy a well-loved one for less than $5,000).
From there, the sky’s the limit: the Ferrari 488 GTB, for example, will set you back $360,000. And it will be worth every precious penny.
What I’m saying is you don’t lack for choice. But what if you don’t feel like shopping? What if you just want perhaps the greatest sports car ever produced by human hands on planet Earth?
Well, then you should just spend $111,070 — the price of our test car — and get yourself a 2017 Porsche 911 Carrera (base price is only $89,400).
Here’s why:
Millennials: 10 Things Old Farts Won’t Tell You About Entrepreneurship (Tenth in a Series) | Peter Mehit
10. Plan for Daylight | Peter Mehit
I was flying from Philadelphia to Dallas. It was an early Thursday morning flight and almost empty. I got a complimentary bump to first class and sat at the front bulkhead, half awake with a pile of papers in the empty seat next to me. The cabin PA crackled to life.
“We got a problem,” the captain said in that droll voice that we all make fun of. Then the plane went into the steepest dive I’ve ever experienced. “Everything’s going to be okay,” he added, I think as an afterthought.
But things were pretty far from okay. Oxygen masks dropped from the ceiling and then floated in the air, weightless. My papers were floating off the seat cushion and in that moment, I noticed that I was weightless too. It only lasted for about five, maybe ten seconds and it would have been the coolest thing ever, if it weren’t totally terrifying.
Should You Still Offer Health Insurance as a Benefit? | Entrepreneur
Many questions surround the future of former President Barack Obama’s health care law, the Affordable Care Act. The most immediate is, “Will the insurance I bought during Open Enrollment work in 2017?” (Yes.) Others are more far-reaching, such as, “What happened to the health-insurance shopping utopia we were promised?” (Well, about that …)
These issues obviously affect individuals, but they affect employers, too. Businesses that once might have planned to send employees to an individual marketplace for coverage now could be questioning whether they should continue (or even begin) offering health insurance as a benefit. If you’re looking for answers, you’ll find them only after you ask the right questions. Here are a few to pose, based on your company’s current status.
7 Common Issues That Hinder an Online User Experience | Life Hack
Having a website in the modern age can be rewarding as long as it is operated in the right way. Any website that doesn’t conform could find itself gathering virtual dust within the online sphere.
It is believed that mobile-connected devices will account for 68 percent of all Internet traffic by 2017. While these kinds of numbers can be exciting for webmasters, websites that fail to offer the best possible user experience online will often fall by the wayside.
In order to ensure the best possible user experience and a seamless conversion process, ensure that your site isn’t making these 7 user experience mistakes.
National Geographic Is Making Its Super Bowl Debut With a Post-Halftime Ad for Its New Series | Adweek
National Geographic Channel’s first-ever Super Bowl promo is pretty “genius.”
The network, whose parent company is 75 percent owned by 21st Century Fox, will air a 45-second ad directly after Lady Gaga’s halftime show. The spot, created by McCann New York, was just filmed in Prague on Monday of this week.
The spot is a promotion for NatGeo’s first scripted series, Genius, which premieres on April 25. Both the series and the ad star Geoffrey Rush as Albert Einstein. The series focuses on innovators, with the first season featuring Einstein. The show is still in production in Prague. Rush not only gave up his day off to shoot the promo, he learned to play Gaga’s “Bad Romance” on the violin.
How Madden Got So Good at Predicting Super Bowl Winners | WIRED
FOLLOWING AN IMPRESSIVE but not altogether unexpected rally in the fourth quarter, quarterback Tom Brady led the New England Patriots to victory in Super Bowl LI on Wednesday, beating the Atlanta Falcons 27-24. RELATED STORIES Madden 13 Super Bowl Sim Puts the Ravens on Top Madden 12 Makes Gridiron Grinding Greater Hands-On: 5 Ways Madden NFL 12 Changes the Game
Well, OK. Not the real Super Bowl. The simulated one. The Madden one. Every year since 2004, EA Sports has used their NFL-sponsored videogame franchise to predict which team will take the Vince Lombardi Trophy home. Equal parts marketing ploy and artificial intelligence experiment, the digital bowls showcase an intriguing side of sports videogames—and the Madden franchise in particular. They’re not just entertaining games to play with friends over beers in the off season. They’re rigorous, exacting recreations of real-life athleticism. Simulations that might, in fact, run better without gamers than they do with them.
Dispatches From The Front 