A Quick Guide To Low Cost Internet Marketing Strategies | Getentrepreneurial.com

When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiraling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. Here’s a quick guide on how to do it.

Use social media

This is the number one strategy that you will be using, and it should be a constant process. Social media is free, and that means you can do as much of it as you need to get those sales in. First, set up an account in your business name on all social networks – even if you don’t intend to use them all at first, at least you have reserved it for later. Set up a regular posting schedule, using scheduling software if you want to make it easier. Use hashtags and other best practices to ensure that as many people as possible see your updates and start following your brand.

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US opioid abuse ‘linked to jobs market’ says Fed boss | BBC News

Widespread opioid abuse is tied to a fall in the share of Americans working or looking for work, the head of the US central bank said on Thursday.

Federal Reserve Chair Janet Yellen said she was not sure if it was a cause of the decline or a symptom revealing more longstanding economic problems.

Technological changes and an ageing workforce also contributed, she said.

The Centers for Disease Control (CDC) estimate that prescription drug abuse costs $78.5bn (£61.5bn) annually.

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Facebook really can’t decide how much VR should cost | TechCrunch

Down, down, down the price of the Oculus Rift goes.

On the heels of a temporary $200 price cut, today Facebook’s Oculus has announced that the Rift and Touch will be receiving a permanent $100 price cut, bringing the bundled price of the virtual reality system down to $499 once the summer sale it over. The company has also announced that it will now be bundling the two products together in a single package.

Consumers who see VR as too expensive will undoubtedly welcome the news, but to onlookers the move does leave questions about what exactly is happening over at the Facebook-owned virtual reality company.

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22,000 people accidentally signed up to clean toilets because people don’t read Wi-Fi terms | Mashable

Let’s be honest, how many of us really read the terms and conditions when we sign up for anything? Well, 22,000 people unwittingly signed up to carry out 1,000 hours of community service in exchange for free Wi-Fi. Oops!

Public Wi-Fi provider Purple added a spoof term to its T&Cs on its network of branded hotspots to illustrate the “lack of consumer awareness” of what people are signing up to when accessing free Wi-Fi portals.

In agreeing to the spoof T&Cs, people unwittingly agreed to a “community service clause” which signed them up to clean portaloos, hug stray cats, and paint snails’ shells. Wow.

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How to Make Someone Who’s Angry at You Suddenly Become Nice (Even If He’s a Stranger!) | Life Hack

We’ve all found ourselves in situations where someone is angry with us. It could be a spouse, friend, co-worker, or even a stranger! And if you’re someone who likes everyone to be happy and nice, then these instances make you uncomfortable. You want to solve the problem and make things better. But how do you make a person who’s angry at you suddenly become nice?

4 Steps to Fix the Situation

Every situation is unique and you’ll have to determine how to best approach an angry person in the moment. However, in most cases, the following tips and techniques apply.

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The Interview Question That Employers Should Stop Asking | Entrepreneur

During the interview process, the conversation of salary is unavoidable. But is it invasive for employers to ask candidates what their current salary is? Most Americans think so.

In a recent survey by job search website Glassdoor, more than half of the 2,224 respondents, made up of U.S. workers 18 and older, said they do not think employers should ask candidates about their current and past pay. In fact, some people and organizations believe that the traditional interview question can lead to pay inequality practices within companies.

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Trillion-Ton Iceberg Breaks Off Antarctica | Live Science

One of the largest icebergs ever recorded, packing about a trillion tons of ice or enough to fill up two Lake Eries, has just split off from Antarctica, in a much anticipated, though not celebrated, calving event.

A section of the Larsen C ice shelf with an area of 2,240 square miles (5,800 square kilometers) finally broke away some time between July 10 and today (July 12), scientists with the U.K.-based MIDAS Project, an Antarctic research group, reported today.

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Netflix Grapples With People Sharing Passwords | Fortune.com

More than one-fifth of young adults who stream shows like Game of Thrones or Stranger Things borrow passwords from people who do not live with them, according to a Reuters/Ipsos poll, a finding that suggests media companies are missing out on significant revenue as digital viewership explodes.

Twenty-one percent of streaming viewers ages 18 to 24 said they had accessed at least one digital video service such as Netflix, HBO Now or Hulu by using log-in credentials from someone outside their household at some time. Overall, 12% of adults said they did the same thing.

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The Hidden Value of Inspiring Your Customers | PROFITguide.com

Erica Dao used to shop at malls once a month, looking in stores and seeing what the mannequins displayed. Now, she mainly looks for inspiration on social media. “I discover brands through Instagram,” said Dao, 33, of St. Paul, Minnesota.

Those kind of shifts illustrate the way people are changing how they buy clothing. Shoppers aren’t just showrooming at stores and then buying the same items online if they can find better prices—it’s a more significant separation from the mall. That is spelling big problems for mall chains like The Limited, which has shut all 250 of its stores, and Wet Seal, which filed for bankruptcy.

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Caliburger founder to discuss how $3.1M investment will fuel robotics in the kitchen | Fast Casual

If Cali Group has its way, the phrase, “The Robots are Coming,” will not only be the headline for Caliburger founder John Miller’s upcoming discussion on restaurant robotics at this year’s Restaurant Franchising & Innovation Summit in London July 18 -20, but it also describes a growing food service industry trend.

Cali Group’s, Miso Robotics, this week secured $3.1 million in funding to bring Flippy, its burger-flipping robotic kitchen assistant, to the rest of the restaurant industry. The substantial investment is the combined effort of Acacia Research Corporation, Match Robotics VC, and a number of undisclosed strategic investors, who have faith that the mechanical kitchen assistant will soon prove a popular way to improve restaurant operational efficiency with Flippy work alongside humans.

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