19 Ways to Use Creative Thinking in the Workplace to Up Your Credibility | Life Hack

July 11, 2018 ~ knjohn ~ Leave a comment

Our world is changing at faster pace than ever. In order to keep up, we are continually adapting to new technology and the changing industries.

Employers are looking for employees who can solve problems, think creatively and be a leader in every situation.

These 19 tips will help you find ways to develop creative thinking and to use it to gain credibility as a leader in the workplace:

1. Set limitations

In order to increase your own creative thinking, it helps to set limits for yourself, so you have to think outside the box to come up with solutions.

Set deadlines, budgets or any other type of limitation to increase your creative problem solving. This will build your credibility as a creative problem solver as you come up with innovative solutions.

Why Ben & Jerry’s has a corporate activism manager | Fast Company

July 10, 2018 ~ knjohn ~ Leave a comment

At a time when mainstream corporations and CEOs are increasingly vocal about politics–from United and other airlines denouncing family separations, to Delta cutting ties with the NRA after the Parkland shooting, and companies like Dow Chemical and even Exxon urging Trump to keep the U.S. in the Paris climate agreement–Ben & Jerry’s may still be the only company with an in-house “activism manager” pushing consumers to become more politically involved as they enjoy their pint of Chunky Monkey.

“It’s still much more unusual to see that sort of consumer-facing advocacy and engagement,” says Chris Miller, the ice-cream brand’s social mission activism manager, who previously worked with Greenpeace and Bernie Sanders.

These Startups Are Defying The Status Quo In Crypto And Building Diverse Teams | Forbes

July 10, 2018 ~ knjohn ~ Leave a comment

In the nascent world of cryptocurrencies and blockchain technology, gender and ethnic diversity are hard to come by. Men dominate “About us” pages of crypto projects across the globe.

The broader tech and finance sectors aren’t known for their diversity—female representation at big U.S. tech companies is roughly 30%, and women only make up about 26% of senior roles at banks—but their numbers are notably better than the status quo in crypto. A recent survey estimated that women make up just 23% of crypto company employees. “Starting companies is male, pale and stale,” says Meltem Demirors, a longtime crypto investor and chief strategy officer at investment management firm CoinShares.

7 Ways to Attract New Readers to Your Business Blog | AllBusiness.com

July 9, 2018 ~ knjohn ~ Leave a comment

Effective blogging starts by creating an attractive space on your website, then providing interesting content that will keep customers coming back for more. Here are a few things you can do to bring new readers to your blog, which will hopefully then translate to sales.

1. Know your customers

Before you start trying to connect with customers through your blog, make sure they would be interested in reading it. You can tell a great deal about your customers by paying close attention to their preferred method of communication. Some of your clients will communicate with you by email, while others will take conversations straight to a phone chat. If your target audience is constantly on the go, your blog posts will need to reflect that with short, easy-to-digest content that displays well on a smartphone screen.

Apply These 10 Insider Tips for Using Instagram Stories to Make Sales | Small Business Trends

July 9, 2018 ~ knjohn ~ Leave a comment

Instagram is currently rolling out a new feature within Instagram Stories that lets businesses tag products so that customers can shop directly within the app.

Susan Buckner Rose, Director of Product Marketing, Instagram Business Platform said in an email to Small Business Trends, “The Shopping in Stories feature allows people to shop products directly from their Instagram Stories. Essentially, when you see a sticker with a shopping bag icon, the user can tap on it to see more details about the products in the Story.”

Can cult online brands go mainstream without selling out? | Econsultancy

July 6, 2018 ~ knjohn ~ Leave a comment

Many brands have bloomed online by forging communities more akin to a subculture of fans than ‘consumers’.

Combining the appeals of ecommerce – low overheads and economies of scale – with an ability to tap incredibly engaged communities using social media and data has played out well for many brands, particularly in the fashion and lifestyle space.

But digital tools aren’t the whole story behind these brands’ success. In fact, for its capabilities in building tightly defined and highly engaged fan bases, digital targeting can wind up creating something of a brand’s own filter bubble – in which the scope of a brand’s potential audience is limited by those it already knows intimately. Of course, sustainable growth may require brands to diversify beyond a purely online strategy.

Gen Z & Millennial Females’ 10 Favorite Beauty Brands | Ypulse

July 6, 2018 ~ knjohn ~ Leave a comment

WHO’S THE FAIREST OF THEM ALL? YPULSE’S YOUTH BRAND TRACKER RESULTS REVEAL THE FAVORITE BEAUTY BRANDS OF GEN Z AND MILLENNIAL FEMALES…

To be at the top of the beauty market, capturing young consumers is essential—because Millennials and Gen Z consumers are actually buying makeup more than Boomers. The makeup industry has seen a surge in recent years as chasing the latest makeup trends and shopping for products supported by fan-favorite influencers have gained traction with young consumers. The Financial Post reports that Ulta Beauty has seen sales surge from $3.9 billion two years ago to $5.9 billion in 2017, while Sephora revenues “have doubled since 2011.”

The High Tech Gadgets You’ll Actually Want to Put Near Your Face | Elle

July 5, 2018July 4, 2018 ~ knjohn ~ Leave a comment

Pros have long harnessed the power of LEDs (light-emitting diodes) for stealth skin enhancing with zero downtime. The three-minute at-home innovation we’re most excited about: DRx SpectraLite Faceware Pro (available in August), the brainchild of NYC dermatologist Dennis Gross, MD. The FDA-cleared mask is lined with the most powerful antiacne blue light allowed in DIY devices, plus four spectra of red light (infrared and deep red to boost collagen; light red and amber to keep skin cells healthy and reverse sun damage). The curvature of the mask around the eyes was carefully designed to fit all face shapes while still precisely targeting crow’s-feet.

Keys to Business Growth for Professional Services | Duct Tape Marketing

July 5, 2018July 4, 2018 ~ knjohn ~ Leave a comment

Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

Whether you’re in accounting, law, tech consulting, or provide and other professional service, the advice below still applies if you want to separate yourself from the competition and grow your business.

4 Marketing Mistakes You Can Easily Turn into Marketing Masterpieces | The Startup Magazine

July 4, 2018 ~ knjohn ~ Leave a comment

Everybody makes mistakes. When it comes to marketing, especially social marketing, few get it perfectly right out of the gate. The trick is to make mistakes you can learn from and correct.

Here are 4 others you may stumble into, but are not fatal if you act wisely and quickly:

1. Poor Use of Video

Companies are fond of using video in their marketing efforts. These days, it is not all about TV. It is mainly about the web. The success of YouTube as social media has emboldened companies to try all sorts of video stunts that have been ill-advised, to put it mildly.